MiniMax's AI video generator, known for physically believable motion and strong instruction following from text or a single image.
Last verified · 2026-07-04 · by Moe Ameen
Hailuo is the AI video generator built by MiniMax, the Shanghai AI company founded by former SenseTime executive Yan Junjie and backed by Alibaba and Tencent. MiniMax listed in Hong Kong in January 2026, and Hailuo — alongside the Talkie character app — is one of its best-known consumer products. It generates short video from a text prompt or a single reference image, and its reputation is built on motion that obeys physics: weight, collision, momentum, and fluid movement that hold together better than the "melting" you get from weaker models.
The current model line runs on Hailuo 02, announced on June 17, 2025, which introduced MiniMax's Noise-aware Compute Redistribution (NCR) architecture and native 1080p generation. It landed near the top of public AI-video benchmarks for realism and instruction following. On October 28, 2025, MiniMax released Hailuo 2.3, which sharpens dynamic expression, character micro-expressions, and response to motion commands, and adds stronger stylization for anime, illustration, ink-wash, and game-CG looks. A Hailuo 2.3 Fast variant trades a little quality for faster, cheaper batch generation.
Beyond raw generation, Hailuo exposes creator controls: camera-motion commands (zoom, pan, tilt, tracking, static), subject reference to keep a character or product more consistent across frames, and first- and last-frame keyframes so you can bracket a shot's start and end. The Hailuo Video Agent has since expanded into a Media Agent that takes a text idea and assembles a multi-shot piece with AI voiceover and a synced music library in one pass, with manual overrides for pros who upload their own images, video, or audio.
The honest boundary: Hailuo is a generator. It makes an excellent clip and stops there. It writes no caption in your brand voice, sizes nothing for a specific feed, builds no carousel or blog, and posts to no platform. Treat model names, resolution ceilings, and prices as a fast-moving snapshot — MiniMax ships often — and confirm the current spec on Hailuo's own site before quoting it.
Hailuo's edge is motion that behaves — the reason creators reach for it is image-to-video that makes a product spin, a character move, or a scene breathe without falling apart. But a physics-perfect 6-second clip is a raw asset, not a post, and it is silent-autoplay poison until someone adds the words. Kompozy is the finishing and distribution layer that sits directly on top of that clip. Drop a Hailuo export in and Kompozy burns in captions styled to your brand, reframes the clip cleanly to 9:16, 1:1, and 16:9 for each destination, and stacks hook text and lower-thirds through HyperFrames so the muted first second actually reads on the feed. Where Hailuo hands you a bare MP4, Kompozy hands you a scroll-stopping, on-brand, platform-sized post.
Then it multiplies. A single Hailuo product-motion clip seeds a whole content unit in Kompozy: the video for short-form feeds, plus a brand-exact Carousel Post breaking the product down slide by slide, a Quote Graphic, native Text Posts, and even a Blog Article and Email Newsletter — every one held to one voice by your Persona Brief and banned-word filters, so the volume still sounds like you and not like a generic model. And Kompozy generates the formats Hailuo can't touch: Persona Shorts and HeyGen avatar video with a face-locked recurring identity, Clipped Shorts from long-form footage, Persona Frames. Finally it does the part no generator does — schedules and publishes the whole package across nine social platforms plus blog and email from one queue, on Autopilot with a per-post review pipeline. Generate the motion in Hailuo; make it finished, multiplied, and everywhere in Kompozy.
Hailuo is an AI video generator from MiniMax, the Shanghai AI company backed by Alibaba and Tencent. It creates short video from a text prompt or a single image and is known for physically believable motion, strong instruction following, camera-motion control, and native 1080p output on its Hailuo 02 and 2.3 models.
Hailuo 02 (announced June 17, 2025) introduced MiniMax's NCR architecture and native 1080p generation. Hailuo 2.3 (announced October 28, 2025) improves dynamic expression, character micro-expressions, and motion-command response, and adds stronger stylization for anime, illustration, ink-wash, and game-CG looks. A 2.3 Fast variant offers cheaper, faster batch generation.
Hailuo uses a credit-based subscription with a free trial tier (capped resolution and clip length) and paid plans reported roughly from around $10 to about $200 per month, with a pay-as-you-go API. Credits reset monthly and higher resolution or longer clips burn more, so confirm current pricing on Hailuo's own page.
No. Hailuo generates the clip but does not caption in your voice, brand it, size it per platform, schedule, or publish. To turn a Hailuo clip into finished, on-brand posts across nine platforms plus blog and email, use a content engine like Kompozy.
Physically believable motion and image-to-video — animating a product, character, or still into fluid, weighty movement — plus strong prompt adherence and camera-motion control. It is a strong pick for hooks, B-roll, product motion, and short cinematic or stylized scenes.