// AI TOOLS · LEONARDO AI

Leonardo AI

A Canva-owned AI platform for generating and editing images and short video — a deep model library, ControlNet-style control, a Realtime Canvas, upscaling, and custom model training.

Last verified · 2026-10-03 · by Moe Ameen

What Leonardo AI is

Leonardo AI (leonardo.ai) is a generative platform for creating and editing images and short video, built for creators, marketers, designers, and game and concept artists. It launched in 2022, grew a large creator community, and was acquired by Canva in July 2024 — its Essential tier now ships bundled with Canva Business, while Leonardo keeps running as a standalone power-user tool and its models also feed several Canva AI features.

The product runs on a token-based credit system — each action costs tokens by how heavy it is — with a free daily allowance and paid monthly tiers that unlock private generation, more tokens, and higher limits. What sets it apart from a plain prompt box is everything around the prompt: a deep model library spanning Leonardo's own Phoenix and Lucid models plus hosted third-party frontier models, so you can shift between cinematic, photoreal, illustrated, and fast-draft looks without switching tools.

On top of generation sit the control and finishing features: Image Guidance for ControlNet-style pose, depth, and structure conditioning; a Realtime Canvas that re-renders a sketch as you draw; inpainting and outpainting; a Universal Upscaler; background removal; and custom model training, where paid users fine-tune a model on their own reference images to keep a character or brand style consistent across a project. Motion adds image-to-video for short clips, and a pay-as-you-go API exposes the same generation to developers.

What you can make with it

  • On-brand marketing and social visuals, thumbnails, and ad creative across a wide range of styles
  • Concept art, character designs, and game assets kept consistent across many frames with Image Guidance
  • A custom-trained model on your own references that locks one character or brand style across a whole project
  • Finished, print-ready assets via inpainting, outpainting, background removal, and the Universal Upscaler
  • Short image-to-video clips from a still with Motion
  • Programmatic image generation inside your own app through the pay-as-you-go API

How Kompozy turns Leonardo AI output into content

The most useful way to connect Leonardo to [Kompozy](/) is to treat Leonardo's output as a visual ingredient that feeds Kompozy's own generation, not just as a finished file to post. Leonardo's real strength is directed, consistent imagery — a custom-trained model or an Image-Guidance pass gives you a scene, a character, or a brand style you can reproduce. But a still on its own is not a content week, and Leonardo has no captioning, no reframing, no scheduling, and no publishing.

That is where Kompozy picks it up. Bring a Leonardo image into Kompozy as a brand asset or reference and it becomes raw material for formats Kompozy builds itself: a face-locked Persona Photo that stays on-model, a brand-exact Carousel or Quote Graphic rendered through [HyperFrames](/glossary/hyperframes), a thumbnail or background behind [Persona Shorts](/glossary/persona-shorts) and HeyGen avatar video, and a [blog article plus a newsletter](/glossary/output-buckets) that carry the same visual. A [Persona Brief](/glossary/persona-brief) holds one voice and your banned words across all of it, captions burn in, each output reframes to 9:16, 1:1, and 16:9, and [autopilot](/glossary/autopilot) schedules and publishes the whole batch across the eight social platforms plus blog and email through a per-post review step. Leonardo directs the pixels; Kompozy turns them into a finished, scheduled, multi-platform campaign.

  1. Generate your visual in Leonardo — a scene photo, a character, or a brand-styled image, using Image Guidance or a custom-trained model for consistency — and upscale it with the Universal Upscaler.
  2. Bring the image into Kompozy as a source or brand asset, and set a Persona Brief so every output holds one voice and your banned words.
  3. Fan it into formats Kompozy generates: a face-locked Persona Photo, a brand-exact Carousel and Quote Graphics, and a thumbnail or background behind Persona Shorts or a HeyGen avatar video.
  4. Turn the supporting story into a Blog Article and an Email Newsletter that carry the same visual.
  5. Schedule and publish the whole batch across the eight social platforms plus blog and email from one queue with autopilot and a per-post review pass.

Frequently asked questions

What is Leonardo AI?

Leonardo AI is a generative platform for creating and editing images and short video, aimed at creators, marketers, designers, and game and concept artists. It offers a deep model library (its own Phoenix and Lucid models plus hosted third-party models), ControlNet-style Image Guidance, a Realtime Canvas, inpainting, upscaling, and custom model training. It launched in 2022 and was acquired by Canva in July 2024.

Is Leonardo AI free?

There is a free tier at $0 with 150 tokens that reset daily, enough to genuinely try the tool (creations on the free tier are public). Paid plans are Essential at $12/month, Premium at $30/month, and Ultimate at $60/month, with more tokens, private generation, and higher limits; annual billing saves up to 20%. Token amounts and prices change, so confirm on the live pricing page.

Can Leonardo AI make video?

Yes, through its Motion feature, which turns a still image into a short video clip. It is newer and narrower than the image side and than dedicated AI-video tools; heavy relaxed video use is gated to the top Ultimate tier.

Can Leonardo AI publish to social media?

No. Leonardo generates and edits images and short video but has no captioning, per-platform reframing, scheduling, or publishing. To turn its images into finished, scheduled posts, pair it with Kompozy, which uses a Leonardo image as a source to generate carousels, face-locked persona images, captioned short-form and avatar video, a blog, and a newsletter, then publishes them across the eight social platforms plus blog and email.

Related tools

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  • FLUX 3 Image — Black Forest Labs' dedicated image model — bounding-box layout control, native 4K output, up to 10 reference images, and targeted multi-step editing.
  • Krea 2 — Krea AI's first in-house foundation image model, built for aesthetic range and precise style control.
  • Stable Diffusion — Stability AI's open family of text-to-image models — self-hostable, deeply customizable, and freshly backed by a $76M round from Universal, Sony, Warner, and EA.
  • Seedream 5.0 Pro — ByteDance's multimodal image model that reasons over a brief, renders dense text, and separates a finished image into editable layers.

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