Enterprise Unified-CXM platform — social publishing, listening, customer service, and AI across 30+ channels, sold by the seat to large brands.
Last verified · 2026-11-01 · by Moe Ameen
Sprinklr is an enterprise platform for what the company calls Unified Customer Experience Management (Unified-CXM) — one system meant to cover every way a large brand talks to its customers across more than 30 digital channels. It was founded in 2009 by Ragy Thomas, is headquartered in New York, and has traded on the NYSE under the ticker CXM since 2021. Its customer base skews heavily enterprise: Sprinklr says it serves well over a thousand large organizations, including a large share of the Fortune 100.
The product is organized into four suites built on a shared codebase rather than stitched-together acquisitions: Sprinklr Social (publishing and engagement), Sprinklr Service (customer care across voice, digital, and social), Sprinklr Insights (social listening and consumer/competitive intelligence), and Sprinklr Marketing (content lifecycle and paid-campaign orchestration). For a content team, Sprinklr Social is the piece that overlaps with the usual "social media management" category — a publishing calendar, approval and governance workflows, a unified inbox, digital asset management, and analytics across the major networks.
Sprinklr's AI is sold as a layer called Sprinklr AI+, which brings modern large-language-model features into the suites. In Social that shows up as writing assistance, a Social Copilot, sentiment analysis, AI alt text, smart approvals, and image editing. Reviews note that several AI features sit behind feature flags or AI+ entitlements, so not every capability is turned on for every account, and the governance and compliance posture (SOC 2, ISO 27001, FedRAMP) is a core part of why large and regulated brands choose it.
On cost, Sprinklr does not publish full enterprise pricing. Third-party listings put the self-serve Sprinklr Social plan at around $249 per user per month, with enterprise tiers custom-quoted and AI+ features generally priced separately — so confirm current numbers and which AI entitlements are included directly with Sprinklr rather than from a comparison site.
Sprinklr is a command center, not a studio. A large brand runs it to listen across 30+ channels, route customer care, enforce approval and compliance workflows, and publish on a governed calendar — and it charges per seat to do it. What it deliberately leaves out is the creative production line: the finished video, carousels, quote cards, and branded graphics that fill the calendar still come from an agency, a designer, or a separate tool. That blank is exactly where [Kompozy](/) lives, and the two are complementary rather than competitive.
Think of Kompozy as the AI production line that feeds a Sprinklr distribution team. Point a [Persona Brief](/glossary/persona-brief) at your offer and Kompozy generates the assets Sprinklr can't: [Persona Shorts](/glossary/persona-shorts) and HeyGen avatar video with captions already burned in, Clipped Shorts cut from a webinar or earnings call, brand-exact [Carousel Posts and HyperFrames](/glossary/hyperframes) compositions, face-locked persona images, plus blogs and newsletters — all in one brand voice. A smaller team that balks at Sprinklr's seat-based enterprise pricing can go further and skip it entirely: Kompozy also schedules and publishes the finished set across eight social platforms plus blog and email, running on [Autopilot](/glossary/autopilot) behind a per-post review gate, so you get the production and the distribution from one credit-based tool. If you're weighing that trade directly, the [Sprinklr alternative](/alternatives/sprinklr) and [Sprinklr review](/reviews/sprinklr) pages lay out where each tool wins.
Sprinklr is an enterprise Unified Customer Experience Management (Unified-CXM) platform founded in 2009 and based in New York, public on the NYSE as CXM since 2021. It spans four suites — Social, Service, Insights, and Marketing — on a shared codebase, covering publishing, listening, customer care, and paid campaigns across 30+ digital channels for large brands.
Sprinklr AI+ is the layer that brings large-language-model features into Sprinklr's suites. In Social it includes a Social Copilot, writing assistance, sentiment analysis, AI alt text, smart approvals, and image editing. Several features sit behind feature flags or AI+ entitlements, so availability varies by account and the AI tier is often priced separately.
Sprinklr does not publish full enterprise pricing. Third-party listings put the self-serve Sprinklr Social plan around $249 per user per month, with enterprise tiers custom-quoted and AI+ features generally priced separately. Confirm current numbers and included AI entitlements directly with Sprinklr before budgeting.
No. Sprinklr is a management, listening, customer-care, and publishing platform. Its AI can draft captions and replies, but it does not generate avatar or persona video, clip long-form footage, or render carousels and branded graphics. Those assets come from a separate creation tool such as Kompozy.
Sprinklr distributes and governs; Kompozy produces. Use Kompozy to generate the creative layer Sprinklr lacks — persona and avatar video, clipped shorts, carousels, quote cards, blogs, and newsletters in your brand voice — then hand them to your Sprinklr calendar, or publish them directly from Kompozy across eight social platforms plus blog and email.