Synthesia's move beyond avatar training videos into interactive AI coaching — an employee rehearses a high-stakes conversation with an avatar that responds and pushes back, then gets scored against a role rubric.
Last verified · 2026-07-22 · by Moe Ameen
Synthesia Roleplay Sessions is an interactive conversation-training product from Synthesia, the company best known for turning a text script into a talking-head avatar video. Launched on July 22, 2026, it is a deliberate shift from one-way training videos into two-way, measured practice. Instead of watching an avatar narrate a lesson, an employee opens a web app with a login and a microphone and holds a live conversation with an Interactive Avatar that plays a customer, a manager, or a colleague. The avatar asks follow-ups and pushes back in real time; when the session ends, an AI coach walks through what landed, prompts a self-assessment, then reveals multi-dimensional scoring against a role-specific rubric and tracks improvement across attempts. Managers get a dashboard — completion rates, score distributions, skill breakdowns, and drill-down to individual transcripts — designed to answer whether the training actually changed behavior.
The common scenarios are exactly the high-stakes conversations that are expensive to rehearse with a real person: sales pitches, performance reviews, and handling an angry customer or a difficult complaint. Synthesia's framing, from CEO Victor Riparbelli, is that a training video can tell you someone watched a lesson but not whether they learned the skill, whereas a scored roleplay can — the bet is that the durable value in enterprise AI is proving the work happened, not just generating more of it. Roleplay content launched in a handful of languages (English, German, Spanish, and French), plugs into existing learning stacks via SCORM or runs inside Synthesia Studio, and carries enterprise governance including SOC 2 Type II, ISO certifications, GDPR with EU data residency, and SSO/SCIM.
Two things shape how a creator should read this. First, it is the first release under a broader platform Synthesia calls "Sessions," which the company plans to extend into other interactive formats such as job interviews and candidate screening. Second, and more important: at launch it is enterprise-only, sold through "Talk to sales," with pricing undisclosed and early rollouts to very large existing customers. Synthesia has said it intends to reach smaller businesses, prosumers, and educational institutions in the coming months as inference costs fall. Treat the specifics above as a launch-window snapshot and confirm current details with Synthesia, since the product is new and still expanding.
Start with the honest read most people miss: Roleplay Sessions is a skill-drilling tool for the inside of a company, and even if you could buy it, it markets nothing — no clip, no carousel, no post, no channel. For a coach, consultant, course creator, or brand, that leaves the actual growth problem untouched: how does anyone find out you're good at teaching this in the first place? Roleplay proves a rep improved to their manager; it does not fill your calendar with clients. And for most independent creators the point is moot anyway — it's enterprise-only at launch, priced through a sales call. Kompozy sits on the opposite side of that wall, self-serve, and does the outward job Roleplay was never built for: turning your expertise into a discovery-and-nurture funnel that brings the client in.
Here's the concrete play, and it's a funnel, not a one-off clip. Feed Kompozy your signature method — the objection-handling framework, the review-conversation playbook, the exact scenarios you'd coach someone through — and it builds the top of the funnel Roleplay has no concept of. A Blog Article ranks for the search someone types when they have the problem you solve; brand-exact Carousel Posts rendered through HyperFrames become the "5 objections that kill a deal" lead magnet; Persona Shorts and HeyGen avatar video from a face-locked AI Influencer persona give you a recurring on-camera presence without filming; and an Email Newsletter nurtures the list until they book. Then Autopilot and a per-post review pipeline schedule and publish the whole set across eight social platforms plus your blog and Mailchimp, on a cadence, so the flywheel runs without you touching every app by hand. Synthesia measures the rep inside the building; Kompozy is the engine that markets the coaching practice that pays for the training budget in the first place.
It is an interactive conversation-training product Synthesia launched on July 22, 2026 — the first release under its broader "Sessions" platform. An employee holds a live conversation with an Interactive Avatar that plays a customer, manager, or colleague and pushes back in real time, then an AI coach scores the interaction against a role rubric and returns feedback. It is a move beyond Synthesia's core one-way avatar training videos into two-way, measured practice.
No. Its output is a coached session and a score, not a publishable asset — it renders no marketing video, cuts no clips, builds no carousels, blogs, or newsletters, and posts to no channel. It is an internal learning-and-development tool that measures whether a person got better at a conversation, not a content engine. To produce and publish content, you use a generation-and-publishing engine like Kompozy.
Not yet as buyers. At launch it is enterprise-only, rolling out to large existing customers first, sold through "Talk to sales" with pricing undisclosed. Synthesia says it plans to extend it to smaller businesses, prosumers, and educational institutions in the coming months as inference costs decline. Even then it trains and measures people — it does not market a business or reach an audience.
Synthesia's core product turns a text script into a talking-head avatar video that narrates a lesson — one-way playback. Roleplay Sessions is two-way: the avatar holds a conversation, reacts to what the employee says, and grades the interaction on tone, clarity, and objection handling, with manager dashboards on completion rates and weak scenarios. The stated goal is to measure whether a skill was learned, which a video alone cannot.
You need a content funnel, not a private practice room. An engine like Kompozy takes your coaching method and generates the top of the funnel Roleplay has no concept of — a Blog Article that ranks for the problem you solve, Carousel Posts as lead magnets, Persona and HeyGen avatar video, and an Email Newsletter to nurture — then schedules and publishes it across eight social platforms plus blog and email on Autopilot so prospects find and book you.