Instagram's 90-minute Features is an invite-only, unpaid test on one app. Kompozy is the alternative for creators who own their reach across 9 platforms.
Instagram's 90-minute videos — the long-form format it calls "Features," announced October 26, 2026 — are worth a look, and this page is not telling you to ignore them. Features gives Instagram a true long-form home: horizontal, widescreen video up to roughly 90 minutes, with a Reel able to link one tap into the full video and Explore recommendations behind it. For a creator who already makes podcasts or vlogs and already has an Instagram short-form audience, that clip-to-full-video funnel is a real opportunity. If your question is "should I try posting long-form on Instagram," trying it is reasonable.
This page exists because a lot of creators are about to treat Features as the plan — and three facts make that a shaky bet. It is an invite-only test Meta is rolling out to hand-picked creators rather than opening broadly; there is no committed ad-revenue share the way YouTube pays, with the pay model something Mosseri himself has said Meta is still "exploring"; and Instagram has done this before and killed it — IGTV, its last long-form push, was shut down in 2022 when the company pivoted to Reels. Build your long-form business on an unpaid, invite-only experiment from a company that has already walked away from one, and you have tied your reach and revenue to someone else's test.
Kompozy is the alternative for creators in that spot. It is not a video host and does not host Features for you — it is a content generation and publishing engine that produces the long-form's clips and companion content and posts it across an owned blog plus eight social platforms and email, so the same work earns reach everywhere, not just inside one app's experiment. The honest question this page helps you answer: do you need to go all-in on Instagram's 90-minute test, or do you need to stop being a single-platform creator whose reach one company's unpaid experiment can grant or revoke?
Features is Instagram's long-form video format: horizontal, widescreen clips reported to run up to 90 minutes, built for podcasts, interviews, vlogs, and comedy — the content Reels' short vertical shape was never meant for. It is wired to the rest of Instagram rather than walled off: a Reel can link directly to the full Feature, so short clips act as discovery and funnel viewers one tap into the long video, Instagram plans to recommend Features through Explore, and the videos are also meant to push viewers toward Instagram's dedicated TV apps for living-room viewing. As of the announcement it is an early, limited test — first trialed with creators in Brazil, now expanding to a US test The Hollywood Reporter reports reaches tens of thousands of US creators, with access limited to creators Meta has individually selected for the test rather than an open rollout, and no announced date for general availability. What it does not do is generate the video, cut the clips that feed the funnel, publish anywhere outside Instagram, or pay creators a settled share of ad revenue — Instagram is funding some test creators directly and pointing to brand partnerships, but has committed to no YouTube-style revenue split. It is a long-form destination inside one app, currently unpaid for most and available to few.
The reason to look past "betting on Instagram Features" is not that the format is bad — the Reels-to-Features funnel is a genuinely smart piece of distribution design. It is that staking a long-form strategy on it answers a smaller, riskier question than most creators realize. First, it governs one app, so it is silent on the reach and revenue you earn through YouTube, TikTok, LinkedIn, or a newsletter. Second, access is invite-only and hand-picked by Meta, so for most creators there is no way in yet — the plan is a plan you cannot execute. Third, the money is unsettled: there is no committed ad-revenue share, the direct funding reaches a hand-picked few, and reported bonus figures are secondhand and unconfirmed, so the realistic 2026 revenue for most creators is zero platform payout. Fourth, Features gives you a destination but no production: it will not make the 90-minute video or the vertical clips that drive discovery to it, which is the actual work. And fifth, the precedent is live — Instagram built and then shut down IGTV in 2022, so "Meta is committed long-term" is a statement to weigh against a company that walked away from exactly this before. For a creator who got an invite and already lives on Instagram, trying Features is the right move. For anyone whose reach and income should not hinge on one company's unpaid experiment, the leverage is upstream — in producing long-form and its clips and distributing them everywhere you own.
| Feature | Instagram 90-minute videos ("Features") | Kompozy | Note |
|---|---|---|---|
| Hosts long-form video (up to ~90 min) | Yes — it IS the format | No — not a host | Features is where the long video lives on Instagram. Kompozy does not host video; it generates the clips and posts around it and publishes them. |
| Access for any creator today | Invite-only test | Open subscription | Features runs on hand-picked test access, so most creators cannot opt in. Kompozy is available now to anyone. |
| Coverage across platforms | Instagram only | Blog + eight social platforms + email | The core difference: one app's long-form surface vs a pipeline that publishes everywhere you post. |
| Generates net-new content | No | Yes — 18 formats | Features gives you a destination; Kompozy makes Persona Shorts, Clipped Shorts, carousels, images, blogs, and newsletters. |
| Clips long-form into vertical shorts | No | Yes — Clipped Shorts | A Reel feeds the Features funnel, but Instagram won't cut it. Kompozy clips the recording into captioned verticals with 16:9-to-9:16 reframing and speaker tracking. |
| Companion posts from one recording | No | Yes — carousels, quote cards, text, blog | From the same source Kompozy generates brand-exact carousels, quote graphics, text posts, and a blog write-up. |
| Brand-voice governance across outputs | No | Yes — Persona Brief + HyperFrames | Not the job of a video format; central to a content engine that fans one voice across every asset. |
| Creator revenue share on the video | No committed ad share | Not a payer | Neither pays you directly — but Kompozy publishes to platforms that do monetize long-form (e.g. YouTube), while Features is an unpaid test for most. |
| Scheduling into the active window | Partial — native scheduling | Yes — Autopilot | Instagram schedules its own posts. Kompozy runs a cross-platform calendar with a per-post review gate. |
| You own & port the content | Hosted on Instagram | Yours to publish anywhere | A Feature lives inside Instagram. Kompozy's outputs are files you own and can post to any platform. |
| Cross-platform performance view | Instagram insights only | Across nine destinations | Features reports Instagram; Kompozy shows how each post did across every place you published it. |
| Cost model | Free format, unpaid for most | Subscription credits, output you own | Posting a Feature is free but currently earns most creators nothing. Kompozy is a paid engine and the content is yours to monetize anywhere. |
| Tier | Instagram 90-minute videos ("Features") plan | Instagram 90-minute videos ("Features") price | Kompozy plan | Kompozy price |
|---|---|---|---|---|
| Entry | Instagram Features (native) | Free to post — invite-only, unpaid for most | Kompozy Starter | $199/mo (5,500 credits) |
| Mid | Instagram direct creator funding | Selective, deal-based | Kompozy Pro | $499/mo (18,000 credits) |
| Top | Brand partnerships on Features | Varies — you source the deals | Kompozy Enterprise | Contact Sales |
Kompozy isn't a better place to host a 90-minute video than Instagram Features — it doesn't host video at all, and if you got into the test and your audience is on Instagram, you should try the format. Kompozy is the alternative to *betting your long-form business* on it. The offer, read plainly, is an invite-only, horizontal-only, currently-unpaid experiment from a company that built this exact thing once before as IGTV and shut it down in 2022. "Committed long-term" is what you say at launch; the IGTV precedent is what actually happened last time. When your long-form reach and income depend on whether Meta keeps a test running and eventually decides to pay for it, that decision is your business plan, whether you agreed to it or not.
Kompozy spreads that risk by spreading the work. You record the long piece once and give Kompozy the source; it clips it into captioned vertical shorts with automatic 16:9-to-9:16 reframing and speaker tracking, and spins the same recording into brand-exact carousels, quote cards, text posts, a blog write-up, and an avatar Persona Short — every asset held to your Persona Brief for voice and to HyperFrames for look — then publishes across the eight social platforms plus blog and email from one queue on Autopilot, behind a per-post review gate. If Features works out, those clips are exactly what feeds its Reels funnel, so you lose nothing by hedging. If it doesn't — if the test closes, stays unpaid, or never opens to you — the same content is already earning reach on YouTube, TikTok, and everywhere else, and your long-form strategy survives a decision you don't control. Try the 90-minute format if you can. Just don't let one app's experiment be the only thing standing between your work and an audience.
Not as a video host — Features is where a 90-minute video lives on Instagram, and Kompozy does not host video. It is the alternative to depending on Features as your long-form strategy: Kompozy generates the clips, carousels, and posts around a long recording and publishes them across nine destinations, so your reach is not tied to one app's invite-only, currently-unpaid test.
Kompozy does not host long video; that is what a platform like Instagram Features or YouTube is for. What Kompozy does is produce everything around the long-form — captioned vertical clips, carousels, quote cards, text, a blog, an avatar Persona Short — from one recording, and publish it across the eight social platforms plus blog and email. You host the long video where it monetizes; Kompozy makes and distributes the rest.
Not through a committed ad-revenue share like YouTube, at least not yet. Instagram is funding a selective set of test creators directly and says it will help creators find brand partners; reported one-time bonuses are secondhand and unconfirmed. For most creators the format is currently unpaid, which is a core reason to not stake a long-form business on it alone.
Because it is an invite-only test, it is Instagram-only, it is unpaid for most creators, and Instagram already shut down its last long-form format (IGTV) in 2022. Going all-in ties your reach and income to a single company's experiment. The lower-risk play is to produce long-form and its clips and publish across platforms, treating Features as one additive channel.
Yes, and that is the intended setup. If you have access to Features, post your long video there and let the Reels funnel work. Use Kompozy to clip the same recording into the verticals that drive that funnel and to spin out carousels, text, and a blog, then publish everything across nine platforms — so the same content earns reach whether or not the Features test pans out.