18 content formats.
How to make every one of them — by hand.
The exact manual workflow for all 18 content formats — text posts, persona photos, carousels, AI avatar shorts, clipped shorts, listicle videos, blog articles, email newsletters and more. Read it free. Use it free. Or skip the labor and let Kompozy ship them for you.
// No editor · No agency · No call · No install
// Starter $199/mo · Pro $499/mo · Cancel any time
// Works for coaches · agencies · e-com · creators · service pros · anyone who films
Text formats (1)
// Pure copy — no image, no video. Lives on X, LinkedIn, Facebook, Threads.
Text Posts
TextShort-form text post for X, LinkedIn, Facebook, Threads.
- Write a hook line that stops the scroll
- Draft the body — story, take, or breakdown
- Rewrite per platform (LinkedIn formal, X punchy, Threads casual)
- Pick hashtags + schedule per platform
Image formats (7)
// Single-image and multi-slide visuals. Lives on IG, FB, LinkedIn, Pinterest, Threads, X.
Photo Posts
ImageConcept image + caption (a generic scene, no face).
- Conceive a scene that matches the caption
- Generate or shoot the photo (DALL-E, Midjourney, real shoot)
- Caption variants for each platform (IG vs LinkedIn vs Pinterest)
- Hashtags, schedule
Infographic Photo
ImageDark/luxury infographic poster — headline + 5 stats + takeaway.
- Pull a strong stat or data point
- Design the poster (typography, icons, layout) in Figma or Canva
- Multiple iterations to get text-on-image readable
- Caption + hashtags
Persona Photos
ImageFace-locked image of YOU in a scene (AI-generated, looks like a real shoot).
- Hire a photographer for a real shoot (rare, expensive) OR
- Use Gemini face-lock + reference photos and prompt very carefully
- Reroll until the face stays consistent across scenes
- Caption + post
Persona Tweets
ImageA tweet-card overlay composited on top of a Persona Photo (you in scene + a tweet-style card).
- Generate the Persona Photo (above)
- Write the tweet, screenshot it from X drafts
- Composite the screenshot onto the photo in Figma or Photoshop
- Export, caption, schedule
Persona Infographic
ImageFace-locked persona inside an infographic poster (you teaching the chart).
- Generate or shoot the persona scene
- Design the infographic layout AROUND the persona without occluding the face
- Composite in Figma, manual masking
- Caption + post
Quote Graphics
ImageBranded SVG quote card. Pull-quote styling, your brand.
- Pick the quote
- Build a Canva template once (then duplicate per quote)
- Manually tweak font sizes when the quote runs long or short
- Export, caption
Carousel Posts
Image5-slide visual carousel for IG/LinkedIn/FB/Pinterest. Hook → 3 body → CTA.
- Outline the 5-slide arc (hook / 3 body / CTA)
- Write copy for each slide
- Design 5 cohesive slide images — consistent style, same font, same palette
- Stitch in order, export as PNG sequence
- Caption + hashtags + schedule
Video formats (8)
// Vertical short-form video. Lives on IG Reels, FB Reels, TikTok, YouTube Shorts, LinkedIn, Pinterest.
Persona Shorts
VideoHeyGen talking-head avatar short, auto-captions burned in, optional B-roll.
- Write the script (60–90 sec)
- Record yourself OR set up a HeyGen avatar
- Get clean TTS or voice-over
- Burn captions in CapCut, time them per word
- Drop in B-roll cuts at key beats
- Export 9:16, schedule per platform
Persona HeyGen
VideoLonger-form HeyGen Video Agent — auto-scenes, multiple visual styles, 2-5 min runtime.
- Write the longer script
- Configure HeyGen Video Agent — scene-by-scene
- Pick visual styles per scene
- Render, review, regenerate any bad scene
- Caption + export
Persona VFX HeyGen
VideoPersona HeyGen body + a 5-sec VFX hook prepend (visual swap, audio continues).
- Pre-build a library of VFX hooks (5-sec each) in fal.ai or Sora
- Build the HeyGen body
- Composite in Premiere: replace first 5 sec of video with VFX, keep original audio
- Export per platform
Persona Frames
VideoHeyGen avatar wrapped inside a HyperFrames composition template — you as a movable layer with motion-graphic overlays.
- HeyGen render
- Design template overlays in Figma
- Bring into After Effects, animate the avatar as a moving layer with the graphics
- Composite, export 9:16
Clipped Shorts
VideoLong-form footage → highest-leverage vertical shorts cut.
- Watch your long video, mark clip moments
- Cut each, crop center to 9:16
- Add hook overlay + captions per clip
- Optional B-roll, export each
- Schedule each separately
Marketing Shorts
Video4-sec HeyGen hook + your product/demo footage + music. The ad short.
- HeyGen the 4-sec hook (or film yourself)
- Cut demo footage to fit
- Find royalty-free music, mix levels
- Composite, caption, color-grade, export
Listicle Video
Video5-bullet title + body cards over a portrait Pexels background clip.
- Write the title + 5 bullets
- Find a portrait background clip on Pexels that fits the topic
- Design title + 5 cards in CapCut or AE
- Animate text in/out per bullet
- Export 9:16
Naturalistic Video
VideoSame shape as Listicle but biased to nature footage (forests, waterfalls, mountains).
- Write the title + 4 nature-themed bullets
- Find portrait nature clip on Pexels
- Design + animate cards
- Export 9:16
Long-form formats (2)
// Blog posts and email newsletters. Lives on your site, WordPress, GHL, Mailchimp.
Blog Articles
Long-formSEO blog post — sections, hero image, inline images, FAQ, internal links.
- Keyword + search-intent research (SEMrush, Ahrefs, or manual)
- Outline the H2/H3 structure
- Write 1,500–2,500 words in your voice
- Generate hero image + per-section images, embed them
- Write FAQ, format markdown, add internal links
- Publish to WordPress, GHL Blog, or push via webhook
Email Newsletters
Long-formDrafted, designed email pushed to your Mailchimp list.
- Write the email — subject, preheader, body, CTA
- Lay out HTML in Mailchimp
- Add images, link tracking, segment audience
- Schedule the send
The 10-minute version.
Watch it ship.
Manually shipping one of each:
~30–60 hours per week.
30–60 hours of labor.
- · Text + Image: ~4 hrs total
- · Video (8 formats): ~14 hrs total
- · Blog + Newsletter: ~6 hrs total
- · Tooling juggle (5+ apps): tax of 20–30%
- · One person, full work-week consumed
~10 minutes, mostly waiting.
- · One idea in → 18 outputs out
- · All 5 platforms covered automatically
- · Scheduled + published to your real accounts
- · No tool-switching, no tab-juggling
- · Plans from $199/mo, cancel anytime
The cheat sheet is the workflow.
Kompozy runs all 18 formats from one prompt.
Drop in one idea. Kompozy ships text posts, photo posts, persona photos, carousels, infographics, quote graphics, persona shorts, clipped shorts, marketing shorts, listicle videos, blog articles, newsletters — every format above, in your voice, scheduled to your real social accounts. Plans from $199/mo, cancel anytime.
// No editor · No agency · No call · No install
// Starter $199/mo · Pro $499/mo · Cancel any time
// The cheat sheet is yours either way. The tool is optional.
Ship every format.
From one idea.
// No editor · No agency · No call · No install
// Starter $199/mo · Pro $499/mo · Cancel any time
// Not for you? Cancel anytime in two clicks. Keep what's already published.