// GLOSSARY · MARKETING SHORTS

Marketing Shorts

A 4-second HeyGen hook composited with demo footage and music for paid-ad creative.

Last verified · 2026-10-23 · by Moe Ameen

Published 2026-04-24 · Updated

Short answer

Marketing Shorts are Kompozy's ad-creative video format: a 4-second HeyGen avatar hook followed by demo footage and music. Kompozy lists it on its pricing page as the template short, at 3 credits each. It is built for top-of-funnel paid social. Persona Shorts are for educational content, and Persona Frames put the avatar inside a branded scene.

Key takeaways

  • A Marketing Short is a 4-second HeyGen hook plus demo footage plus music.
  • Kompozy prices the template short at 3 credits on its pricing page.
  • It is meant for paid social ads, not educational content.
  • The HeyGen part runs on your own HeyGen key.

What are Marketing Shorts in Kompozy?

Marketing Shorts are a standalone render path for ad creative: a 4-second HeyGen avatar hook plus demo footage plus music, composed client-side with ffmpeg. It's built for top-of-funnel paid social, where the opening seconds decide whether anyone clicks.

This is distinct from Persona Shorts (which is educational / content-marketing oriented) and Persona Frames (which wraps the avatar in a scene).

What does this look like in Kompozy?

A real short-form video from the Kompozy workspace, showing the vertical avatar video Kompozy renders. It is not a Marketing Short made for this page.

Real output · Kompozy Persona short format · from the Kompozy workspace

Who is this for, and who should skip it?

Best for:

  • Founders and marketers testing cheap paid-social ad creative
  • Products with demo footage worth showing right after a hook

Not ideal for:

  • Educational or content-marketing video, where Persona Shorts fit better
  • Teams with no product footage to cut to after the hook

Frequently asked questions

What are Marketing Shorts in Kompozy?

Marketing Shorts are a standalone render path for ad creative: a 4-second HeyGen avatar hook plus demo footage plus music, composed client-side with ffmpeg. They are tuned for paid-ad creative.

What are Marketing Shorts optimized for?

They're built for top-of-funnel paid social, where the opening seconds decide whether anyone clicks. That's why the format leads with a short avatar hook.

How long is the hook in a Marketing Short?

The hook is a 4-second HeyGen avatar segment, composited with demo footage and music. The short opening is built to drive the click-through on paid social.

How do Marketing Shorts differ from Persona Shorts and Persona Frames?

Marketing Shorts are ad creative built around a 4-second hook plus demo footage, distinct from Persona Shorts, which is educational and content-marketing oriented, and Persona Frames, which wraps the avatar in a branded scene.

How do we know this?

We checked every figure and product claim on this page against the sources listed below on 2026-10-23, and removed or rewrote anything we could not confirm. The format makeup and credit cost come from kompozy.io/pricing.

Sources

  1. Kompozy — Pricing (read 2026-10-23)
  2. Kompozy — HyperFrames template gallery (read 2026-10-23)

Related terms

  • Persona Shorts — Kompozy’s default avatar-video path: HeyGen avatar plus auto-captions plus optional B-roll, without a HyperFrames template.
  • Persona Frames — A Kompozy render path that wraps a HeyGen avatar inside a HyperFrames composition template for branded scene shorts.
  • Avatar video — AI-generated talking-head video where a digital avatar speaks a written script using voice cloning or synthetic voice.
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