Marketing Shorts are a standalone render path for ad creative: a 4-second HeyGen avatar hook plus demo footage plus music, composed client-side with ffmpeg. Tuned for top-of-funnel paid social where the first 3 seconds carry the click-through.
This is distinct from Persona Shorts (which is educational / content-marketing oriented) and Persona Frames (which wraps the avatar in a scene).
Related terms
Persona Shorts — Kompozy’s default avatar-video path: HeyGen avatar plus auto-captions plus optional B-roll, without a HyperFrames template.
Persona Frames — A Kompozy render path that wraps a HeyGen avatar inside a HyperFrames composition template for branded scene shorts.
Avatar video — AI-generated talking-head video where a digital avatar speaks a written script using voice cloning or synthetic voice.
Related deep guides
AI Content Repurposing — The complete methodology for turning one source into 25-35 pieces of native-format content across every platform — without producing AI slop.