The CTV advertising company opened the engine behind its streaming-TV commercials as a general video tool — one prompt, URL, or topic in; a scripted, voiced, and scored video out in a few minutes, with a free tier and an API.
2026-07-31 · by Moe Ameen
Adwave, an AI-powered connected-TV (CTV) advertising company, launched Wavemaker, a standalone AI video generator, on July 7, 2026, with trade coverage from TV News Check and Demand Gen Report. The tool takes a single input — a text prompt, a URL, a topic, or an uploaded file — and returns a finished video with a written script, assembled visuals, generated voiceover, and background music, typically in about two to five minutes. Adwave frames it as removing the editing timeline, asset sourcing, and production crew from the process.
The through-line is Adwave's existing business. Its core product turns a brand's website or social assets into broadcast-quality streaming-TV commercials; Wavemaker takes that same generation infrastructure and opens it up at wavemaker.io as a general video tool. "Wavemaker takes that same infrastructure and opens it up to anyone who needs to produce video content at scale," co-founder and CEO David Naffis said. Because it's built on Adwave's ad rails — the same engine behind Adwave's CTV commercials — its output is ad-shaped by design.
Adwave is aiming Wavemaker at three groups: marketing teams converting product pages into social video, developers integrating video through an API, and creators without a production budget. It exports landscape, portrait, square, and 4:5 aspect ratios for platforms from YouTube to TikTok. Pricing is credit-based, starting with a free tier of 150 credits (roughly one short video); higher paid plans add more credits, higher resolution, and a REST API plus an MCP (Model Context Protocol) endpoint that connects to tools like Cursor and Claude Desktop. Treat exact tiers as subject to change on a newly launched product — confirm on wavemaker.io.
The practical move the day a tool like this ships isn't to make one more video — it's to make the surrounding content and get it everywhere. Kompozy is a full AI content generation and multi-platform publishing engine built for exactly that. Take a Wavemaker export and Kompozy clips it into captioned vertical shorts, then generates net-new assets from the same product or topic that Wavemaker doesn't make: a brand-exact Carousel via HyperFrames, Quote Graphics, a Blog Article, an Email Newsletter, persona and avatar video, and Text Posts — all governed by a Persona Brief so the fast-generated ad and the organic posts stay one voice.
Then Autopilot and a per-post review pipeline reframe each piece to 9:16, 1:1, and 16:9 and schedule and publish across nine destinations: the eight primary social platforms plus blog and email. Wavemaker is optimized to produce the commercial from its ad-tech lineage; Kompozy is the layer that turns that same idea into the organic feed — dozens of on-brand posts across every platform — instead of a single spot. The launch makes cheap, fast video the baseline; the leverage is in the fan-out and the publishing, which is where Kompozy lives.
Wavemaker is a standalone AI video generator from Adwave, a connected-TV advertising company. It turns a single prompt, URL, topic, or file into a finished video with script, visuals, voiceover, and music in roughly two to five minutes, using the same engine that powers Adwave's streaming-TV commercials. Adwave launched it on July 7, 2026.
It has a free tier of 150 credits, enough for about one short video. Higher paid, credit-based plans add more monthly credits, higher resolution, team seats, and REST API plus MCP access. Check wavemaker.io for current pricing.
Wavemaker runs on the same infrastructure Adwave uses to generate broadcast-quality connected-TV commercials from a brand's website or social assets. That shared lineage is why its output is ad-shaped — though Adwave presents Wavemaker as a standalone video generator, not a one-click way to air the videos you make in it as CTV ads.
Bring the export into Kompozy: it clips and captions the video for vertical feeds, generates matching carousels, quote graphics, blogs, and newsletters from the same topic, and schedules and publishes everything across the eight social platforms plus blog and email with autopilot.