Buffer replaced its older Analyze dashboard with Insights — a lightweight analytics view built into the app that reads a channel's follower growth, engagement, and impressions, ranks posts by engagement rate, and turns the numbers into plain-English "Takeaways" like "Repost Your Engaging Content."
2026-07-15 · by Moe Ameen
Buffer rebuilt its analytics from the ground up and rolled it out as a new product, Insights — positioned as its "brand-new answer to analytics, tracking, and reporting" and free to start for every creator, agency, and brand. Rather than a separate reporting suite, Insights is a lightweight view built directly into Buffer's publishing interface: you check how your content is landing without opening a full analytics report. Buffer's own product page describes Insights as "a complete rebuild" of the older Analyze feature.
Insights works two ways. A single-channel view shows one account's follower growth, engagement, and impressions over a date range; an "All Channels" cross-channel overview aggregates performance across every connected profile. A Performance-per-Post table ranks your posts by engagement rate so you can see which content resonated and which platform is carrying the week. The headline addition is a set of AI-powered "Takeaways" — plain-English observations that read your recent performance and suggest a next move, with examples like "Repost Your Engaging Content" or "Revise Posting Schedule," plus templated prompts for making more of what worked. Insights supports Instagram (Professional), Facebook Pages, X, LinkedIn, TikTok, Pinterest, Threads, Bluesky, YouTube, and Mastodon; Google Business Profiles are excluded because of API limits.
Buffer laid the groundwork before the rebuild. In a "Customer Experience Week" recap dated December 19, 2025, the team said it simplified its analytics feature — stripping out deprecated metrics it no longer has access to (including outdated Facebook Page and audience insights) and finally clarifying the long-confusing distinction between Overview and Posts metrics. Insights is the lighter, recommendation-first surface; Buffer's deeper reporting (multi-channel comparison, audience demographics, stories analytics, and custom reports) remains, with exports and custom date ranges on paid plans while free accounts get basic date presets. Buffer iterates on this quickly, so treat the exact metric list and network coverage as a snapshot and confirm the current spec on Buffer's site.
Buffer Insights closes the "what worked" loop — it reads your engagement, ranks your posts, and tells you, in plain English, to repost your winners or lean into a format that's landing. What it can't do is the next sentence: actually produce that content. That's the loop Kompozy closes. When a Takeaway says a carousel or a short is outperforming, you don't sit down to a blank canvas — you open Kompozy and generate that format at volume: a brand-exact Carousel via HyperFrames, Clipped Shorts and Persona Shorts, Quote Graphics from your best lines, a Blog Article and Email Newsletter, all held to one voice by the Persona Brief so "do more of what's working" produces posts that still read as your brand. Insights points; Kompozy makes.
Then Kompozy publishes it. From one queue it fans a single idea into 25–35 outputs and schedules them across nine social platforms plus blog and email, reframing to 9:16, 1:1, and 16:9, with Autopilot and a per-post review pipeline — and it generates the formats a scheduler's analytics can only measure, like a face-locked recurring persona avatar for your reaction take. Buffer is genuinely strong at the measurement layer, and it publishes to Bluesky, which Kompozy doesn't yet; if all you need is scheduling plus a read on performance, it's a fine tool. But if the recommendation you keep getting is "make more of this," the constraint isn't the analytics — it's production, and that's the half Kompozy is built to run.
Insights is Buffer's rebuilt analytics product — a lightweight view inside the app that shows a channel's follower growth, engagement, and impressions, ranks posts by engagement rate, and adds AI-powered "Takeaways" that suggest a next move in plain English. Buffer describes it as a complete rebuild of its older Analyze feature and offers it free to start.
Insights is the lighter, recommendation-first surface built into the publishing flow for quick check-ins and next-move suggestions. Buffer's deeper reporting — multi-channel comparison, audience demographics, stories analytics, and custom reports — remains available, with exports and custom date ranges on paid plans.
Instagram (Professional), Facebook Pages, X, LinkedIn, TikTok, Pinterest, Threads, Bluesky, YouTube, and Mastodon. Google Business Profiles are excluded because of API limitations. Confirm the current list on Buffer's site, as coverage changes.
No. Insights measures performance and recommends what to do next — it does not generate or repurpose posts. To act on a takeaway like "make more of what's working," you produce the content yourself, or use a generation-and-publishing engine like Kompozy to make on-brand carousels, shorts, blogs, and newsletters and publish them across nine platforms plus blog and email.