The "Owning Manhattan" broker is handing his face and voice to a HeyGen avatar that will publish at least one video a day for 12 months across Instagram, TikTok, and X — every post labeled AI.
2026-10-08 · by Moe Ameen
On October 8, 2026, HeyGen and real-estate broker Ryan Serhant announced @HeySerhant, a new social channel run by an AI avatar of Serhant. According to the partners, the avatar will publish at least one original video a day for 12 months across Instagram, TikTok, and X, and every post will be clearly labeled as AI.
The workflow keeps Serhant in the loop without putting him on camera daily. He supplies the raw material — market views, deal stories, and leadership advice — and he and his team shape and approve the topics and messaging before anything goes out. HeyGen then generates the daily videos in his face and voice, drawing on avatar technology built to hold a person's visual identity, voice, and mannerisms consistent across repeated content. The channel's focus is real estate and market perspective, lessons from Serhant's career, and answers to the questions agents ask most.
Serhant framed the move as a scaling play, saying partnering with HeyGen lets him scale his presence, and he was explicit that the avatar is additive, not a replacement for his personal content. HeyGen's CMO, Andrew Mok, put the problem plainly: "Ryan has more ideas, stories, and advice to share than he has hours in the day to film content." For context on the volume involved, Serhant's firm reportedly produces around 2,200 social posts a month. HeyGen, which says it is used by more than 30 million people including much of the Fortune 100 and is rated #1 for realism on G2, has spent 2026 pushing its "identity-first" avatars from enterprise training video into mainstream creator and brand content — the Serhant deal is the highest-profile example of a named person licensing their likeness to an always-on avatar channel.
The headline makes this look like a celebrity perk, but strip out the famous face and the Serhant setup is a workflow, not a budget: supply your ideas, approve the topics, let an avatar render the daily video, and keep a human in the loop before it ships. You do not need an enterprise partnership or a brand team to run that loop. [Kompozy](/) generates HeyGen-class avatar video natively — its [Persona Shorts](/glossary/persona-shorts) format renders a talking-head avatar take and auto-captions it for silent autoplay, while [Persona HeyGen](/ai-tools/heygen) drives longer multi-scene cuts from your own persona pool — so the "my twin posts for me" part is a feature, not a licensing deal.
Where Kompozy goes past the announcement is the parts @HeySerhant's team handles off-camera. [Autopilot](/glossary/autopilot) turns your source material into a recurring daily or weekly cadence behind a per-post [review gate](/glossary/persona-brief), so you approve what goes out — the same human-in-the-loop discipline Serhant described — instead of filming it. The [Persona Brief](/glossary/persona-brief) keeps every post in your voice, and because one idea fans out into a carousel, quote card, X thread, blog, and newsletter before scheduling across the eight social platforms plus blog and email, your avatar presence is a full feed, not a single daily talking head. HeyGen built this for one broker with a production studio; Kompozy makes the same operation run for anyone with a backlog of ideas and no time to film.
It is a social channel launched on October 8, 2026 by HeyGen and broker Ryan Serhant, run by an AI avatar of Serhant. The avatar is set to post at least one original video a day for 12 months across Instagram, TikTok, and X, sharing real-estate and leadership content in his face and voice. Every post is labeled as AI.
No. Serhant has said the channel is additive — it runs alongside his personal content rather than replacing it. He and his team still shape and approve the topics and messaging before the avatar videos are generated and posted.
No. The underlying workflow — supply ideas, generate an avatar video, approve it, post it daily — is available without a celebrity partnership. Kompozy generates avatar video in its Persona Shorts and Persona HeyGen formats, then auto-captions, repurposes, and schedules it across platforms behind a per-post review gate.