Alongside its Social OS rebrand, Hootsuite shipped a batch of incremental updates: a widget that compares one post across eight networks, a Planner filter by approver, Threads keyword monitoring in Listening, and a longer Pinterest data refresh.
2026-07-31 · by Moe Ameen
In its June 2026 product update, Hootsuite rolled out four changes to publishing, analytics, and listening. The headline addition is a Cross Network Posts widget in Analytics: a single sortable table that compares post-level metrics — Reach, Engagement, Engagement rate, Impressions, Comments, Reactions, Shares, and Video Views — across Facebook, Instagram, X, Threads, Pinterest, LinkedIn, TikTok, and YouTube. Video Views coverage was extended to TikTok, Pinterest, and LinkedIn Pages as part of the change.
On the workflow side, the Planner calendar can now be filtered by approver, so teams running multi-stage sign-off can see at a glance which posts are waiting on a specific person and clear the bottleneck. In Listening, Threads Keyword Search lets brands monitor public Threads posts and their comments for chosen keywords, with sentiment analysis, theme and influencer identification, and roughly 400 days of backdata covering up to 5,000 posts so a newly tracked keyword arrives with history. Pinterest analytics also got a refresh improvement: performance now updates for up to 90 days after a pin publishes, roughly every two weeks.
The updates shipped in the same window as Hootsuite's larger "Social OS" rebrand and its social-first AI agent, Wisdom, which we cover separately. Taken together, the June work concentrates on coordinating, measuring, and monitoring social content rather than generating it — none of the four features writes a caption, produces an image, or edits a video. Exact plan-tier availability for each feature wasn't fully specified in Hootsuite's announcement, so check your plan for what's enabled.
The most telling feature here is the Cross Network Posts widget, because a table comparing one post's performance across eight platforms is only as good as the eight posts you fed it. Cross-posting the same caption and crop everywhere produces a tidy report of uniformly mediocre numbers. What the widget quietly rewards is native-fit content per platform — and producing that for all eight networks every week is the job Hootsuite still leaves to you. Kompozy is the generation-and-publishing engine that fills it: from one source it generates the platform-fit variants — vertical Clipped Shorts, Carousels, Photo Posts, Quote Graphics, Persona and avatar video, a Blog Article, an Email Newsletter — reframed to 9:16, 1:1, and 16:9, then schedules and publishes them across nine destinations (the eight primary social platforms plus blog and email) with autopilot and a per-post review pipeline.
The Threads listening update points the same way. Once a monitored keyword surfaces a conversation worth entering, the value is in shipping a timely, on-brand response — a Text Post, a Quote Graphic, a short — not just logging the mention. Kompozy turns that signal into finished content in your voice via the Persona Brief and pushes it live. Hootsuite's June updates make it easier to see how your content is doing and what people are saying; Kompozy is what produces the content those tables and listening feeds are measuring in the first place.
Four updates: a Cross Network Posts widget in Analytics that compares post-level metrics across Facebook, Instagram, X, Threads, Pinterest, LinkedIn, TikTok, and YouTube; the ability to filter the Planner calendar by approver; Threads Keyword Search in Listening with sentiment and roughly 400 days of backdata; and a Pinterest data refresh that now tracks performance for up to 90 days after publishing.
No. All four are about coordinating, measuring, and monitoring content — approver filtering, cross-network reporting, and Threads listening. Hootsuite's content AI remains OwlyWriter for captions and ideas; the June drop adds no native image, video, or clip generation.
It's from the same window but separate. Social OS is Hootsuite's broader rebrand into purpose-built apps with an AI agent called Wisdom; these are the incremental June product updates to publishing, analytics, and listening.
You need native-fit content published to each network first — the widget compares performance, it doesn't create the posts. A generation-and-publishing engine like Kompozy produces the per-platform variants for all eight networks so the comparison reflects real, tailored content rather than one cross-posted asset.