Instagram for TV expands to Samsung sets and starts testing longer videos, multi-episode series, and live creator broadcasts on the big screen.
2026-06-25 · by Moe Ameen
On June 22, 2026, Instagram said it is expanding Instagram for TV and beginning to test content formats well beyond the short Reels the app launched with. According to TechCrunch and reporting from The Hollywood Reporter and TheWrap, the company will experiment with longer-form video, multi-episode series, and live creator broadcasts on the television — the first time Instagram has put Live on the big screen. The framing is explicit: Instagram wants to be something people watch on the couch, putting it in competition with streaming services and with YouTube for living-room attention.
The app itself reached more screens the same day. Instagram for TV, which first launched on Amazon Fire TV in December 2025 and expanded to Google TV in February 2026, is now available on Samsung Smart TVs from the 2020 model year and newer. The TV experience is organized around interest-based channels — curated feeds for topics like comedy, sports, music, and specific creators — so a group can find something to watch together rather than scrolling a personal feed.
The episodic push leans on a separate feature Instagram began rolling out earlier in June: "Series," which lets select creators on Instagram and Facebook group Reels into sequential episodes with a dedicated hub on their profile that viewers can tap through, save, or follow for updates. Instagram has not detailed monetization options for longer and episodic content. Casting also got attention: you can send Reels and items from your Saved tab from your phone to the TV, and the app now supports watching Stories on the larger screen. Treat the long-form, episodic, and Live formats as tests Instagram is starting, not finished products with confirmed availability.
The catch in every "make long-form and episodic content" story is production: a numbered series demands a new, on-brand episode on a schedule, and most creators cannot hand-produce that on top of their feed. Kompozy is built for exactly that cadence. Persona HeyGen generates longer-form avatar-led video with auto-scenes and a consistent voice and face from your influencer persona pool, so you can stand up a recurring episodic show — episode after episode that actually looks and sounds like the same host — without filming each one. For the short surface that feeds discovery, Persona Shorts and Clipped Shorts turn the same source into vertical, captioned cuts.
Because the same content needs to live in more than one place, Kompozy then schedules and publishes the batch across all nine platforms in one pass — your Series episodes and their short-form trailers land on Instagram, plus YouTube, TikTok, Facebook, and the rest where living-room and phone audiences both look. The result is one persona, one brief, one production run, fanned into a long-form episode for the TV test and the short clips that pull viewers toward it. You decide the show; the engine produces and ships the episodes.
It is Instagram's living-room app, launched on Amazon Fire TV in December 2025 and now on Google TV and Samsung Smart TVs (2020 model year and newer). It organizes video into interest-based channels — comedy, sports, music, creators — and lets you cast Reels and Saved items from your phone and watch Stories on the big screen.
Instagram said on June 22, 2026 that it is beginning to test longer-form video, multi-episode series, and live creator broadcasts on its TV app. These are early experiments, not finished, broadly available features. The episodic push builds on the "Series" feature that lets select creators group Reels into sequential episodes with a profile hub.
Yes. Putting longer-form, episodic, and Live video on the television is an explicit bid for living-room viewing, the screen YouTube has dominated for years. Instagram is also positioning the app against streaming services for couch attention.
A recurring series needs a new on-brand episode on a schedule, which is hard to film by hand. Kompozy generates longer-form avatar-led video (Persona HeyGen) with a consistent persona, plus short captioned cuts (Persona Shorts, Clipped Shorts), then schedules and publishes across nine platforms — so one production run yields the episode and its short-form trailers.