A new beta inside LinkedIn's Creator Marketplace lets marketers narrow to the exact creator a campaign needs — content type, industry, job function, audience, and Top Voices status. General availability is expected in early 2027. Here's what changes for creators.
2026-09-30 · by Moe Ameen
LinkedIn is testing an advanced creator-discovery tool that gives brands more precise ways to find the creators they want to partner with, reported by Social Media Today on September 28, 2026. Where earlier discovery was coarse, the beta adds real search filters: content type, creator industry and job function, audience demographics, and Top Voices status. A B2B marketer scoping a campaign can narrow to, say, cybersecurity creators whose audience skews toward IT decision-makers and who publish video, and get a short list instead of a guessing game. LinkedIn has said it expects general availability in early 2027, so the exact access and filter set may shift before it is finished.
The discovery test does not stand alone. It sits inside the Creator Marketplace, the discovery surface LinkedIn launched earlier in 2026 within Campaign Manager — the same place brands buy ads. That placement is the point: LinkedIn is wiring creator partnerships into the paid-campaign workflow, so a brand can find a creator and activate that creator's content through formats like Thought Leader Ads and BrandLink in one motion. LinkedIn frames the whole push around trust: the company cites data that 63% of B2B buyers now rely on creators for research and insights early in their buying process.
The honest read for a creator is to separate what this tool does from what it doesn't. Advanced discovery changes who finds you and how efficiently — it does nothing to manufacture the credibility or the track record the filters read. It is a filter over a database of public track records: when a brand narrows to your industry, job function, content type, and a Top Voices signal, the tool returns the creators who already match, not the ones with the best pitch. Treat the specific stats, timeline, and filter details as a launch-window snapshot and confirm current details on LinkedIn's own pages.
The move a creator can make on this news today is not to wait for the beta — it's to start building the filter-legible track record now, while general availability is still months out. Every filter LinkedIn is testing reads a body of work: industry and job function come from what you actually publish about, audience demographics from the following that publishing built, content type from whether you have posts, articles, and video, and Top Voices from sustained, substantive contribution. None of it is a one-post effort, and none of it can be assembled the week a brand's brief drops. The creators discovery returns in 2027 are the ones whose last year of output obviously belongs to one lane. That is a content-production problem, and it is exactly the bottleneck for a busy expert whose credibility comes from doing the work, not from posting about it.
That production gap is where [Kompozy](/) fits — not as a pitching tool or a way into the Marketplace, which live entirely on LinkedIn's side, but as the AI generation and multi-platform publishing engine that produces the presence the filters return. A written [Persona Brief](/glossary/persona-brief) locks your point of view to one defined industry lane so the work reads as a specialist's rather than drifting across topics. From a single input, Kompozy generates across [18 formats](/glossary/output-buckets) — a captioned [Persona Short](/glossary/persona-shorts) talking-head that gives you the video a content-type filter and LinkedIn's activation stack favor, plus long-form articles, text posts, and carousels — so you cover the formats instead of being a text-only profile invisible to half the queries, with one recognizable [face-locked](/glossary/avatar-video) identity across all of it. Then [Autopilot](/glossary/autopilot) captions, schedules, and publishes each piece across the eight social platforms plus blog and email, every post through a per-post review gate, so the lane-consistent cadence that earns a Top Voices signal keeps running without eating the workweek that makes you credible. LinkedIn built the machinery for brands to find creators; Kompozy is how you become the one its filters return. For the full playbook, see the guide on [LinkedIn creator discovery for brand campaigns](/guides/linkedin-creator-discovery-for-brand-campaigns).
It's a search tool LinkedIn began testing in September 2026 that lets brands find creators to partner with by filtering on content type, creator industry and job function, audience demographics, and Top Voices status. It sits inside the Creator Marketplace in Campaign Manager and is aimed at helping B2B marketers pinpoint credible subject-matter experts faster. It is in beta, with general availability expected in early 2027.
LinkedIn has said general availability is anticipated in early 2027. During the test it is limited, so treat the timeline, access, and filter details as an evolving beta rather than a finished, universally available product, and confirm current details on LinkedIn's own pages.
Make yourself the obvious result when a brand narrows the filters. Publish consistently in one clearly defined industry and job-function lane so your profile reads as a specialist; cover multiple content types — text, articles, and especially video — so a content-type filter still returns you; and build the sustained track record that earns a Top Voices signal. Discovery rewards a visible, consistent body of work, not a one-off viral post.
Because B2B buying now runs on trust in credible people, not brand pitches. LinkedIn cites data that 63% of B2B buyers rely on creators for research and insights early in their buying process. Brands want to tap that credibility at scale, so LinkedIn is building the discovery-and-activation machinery — Creator Marketplace, Thought Leader Ads, BrandLink — to connect them to subject-matter experts efficiently.