A new Breakdown option in Ads Manager reports how each creative element does on its own — single images and videos, and text variations — so advertisers can tell which specific asset is carrying a campaign.
2026-10-28 · by Moe Ameen
On October 27, 2026, Social Media Today reported that Meta has added the ability to view the performance of individual creative elements inside Ads Manager, via a Breakdown option that shows how each part of an ad performs rather than reporting only at the ad or ad-set level. The stated goal is to give advertisers clearer guidance on what is working and what is not inside a campaign, so they can keep the winning assets and cut the ones that are not pulling their weight.
The breakdown works through a few paths. Choosing Media shows how individual images and videos perform when they are delivered as single media assets, isolating one creative from the others it is running alongside. Selecting the dynamic-creative-element option and then a text choice reports how each text variation performs. A separate Ad delivery breakdown covers media assets that have since been removed from an ad, so a creative that was swapped out still shows the numbers it earned while live.
There are limits. Ads that opt into multi-post formats — the ones set to show as a collection or as a carousel — do not appear in this per-asset list, so the breakdown is aimed at single-asset and dynamic-creative setups rather than multi-slide units. The reporting also does not surface performance for some custom conversion elements, including "Donate" and "Subscribe." Meta links to its own Business Help Center for the exact menu steps, and availability can roll out unevenly across accounts, so treat the specifics as a snapshot and confirm against your own Ads Manager.
The move fits a wider pattern. The week before, Meta added the option to assign specific audience-targeting parameters to individual creative elements, and it has been removing manual controls such as detailed targeting to stop advertisers from constraining its AI-driven audience selection. Read together, Meta is leaning harder on automation to decide who sees an ad while handing advertisers sharper, asset-level data on which creative to feed that system next.
Meta just handed you a per-asset scoreboard. It tells you the sixth-second hook beat the talking-head open, that the text variation leading with the price won, that one b-roll cut fatigued while another kept converting. What it cannot do is produce round two. The breakdown turns ad testing into a tight loop — read which element won, ship more variations in that direction, read again — and the speed of that loop is now the whole game. That production step is exactly what [Kompozy](/) exists to run.
Here is the concrete workflow. Point Kompozy at one offer or source and it generates a deep pool of distinct single media assets built for the breakdown to rank: [Persona Shorts](/glossary/persona-shorts) and HeyGen avatar video with different opening hooks, [Clipped Shorts](/glossary/clipped-short) cut from long-form footage at different moments, Photo Posts and persona images with different framing, each one a clean single asset rather than a carousel the breakdown ignores. Because the [Persona Brief](/glossary/persona-brief) governs voice and Gemini face-lock keeps the persona identical across every variant, the only thing changing between assets is the creative lever you want to test — so Meta's per-element data actually isolates the hook, not a confound. When the breakdown names a winner, you regenerate ten more cuts in that direction the same afternoon instead of waiting on an editor. For the test-and-learn mechanics, see our guide on [AI ad creative iteration](/guides/ai-ad-creative-iteration) and [paid social creative performance](/guides/paid-social-creative-performance-2026); for making the assets themselves, [how to make high-performing Meta ad creative](/how-to/make-high-performing-meta-ad-creative). And because Kompozy publishes across the eight social platforms plus blog and email, the concepts that win in paid can be pushed straight into your organic funnel too. The breakdown is the judge; Kompozy is the team producing the contenders.
Reported on October 27, 2026, Meta added the ability to view the performance of individual creative elements inside Ads Manager through a Breakdown option. Instead of reporting only at the ad or ad-set level, it shows how each part of an ad performs — individual images and videos delivered as single media assets, and each text variation — so advertisers can tell which specific asset is carrying a campaign.
Use the Breakdown option. Selecting Media shows how individual images and videos perform as single media assets; selecting the dynamic-creative-element option and then a text choice reports how each text variation performs; and an Ad delivery breakdown covers media assets removed from an ad. Meta links to its Business Help Center for the exact steps, and availability can roll out unevenly, so confirm in your own account.
Ads using multi-post formats — those set to show as a collection or a carousel — do not appear in the per-asset list, so it targets single-asset and dynamic-creative setups. It also does not surface performance for some custom conversion elements, including "Donate" and "Subscribe." Treat it as creative-decision guidance rather than a full attribution picture.
The data names the winning element; you still have to produce the next round. Kompozy generates a deep pool of distinct single media assets — Persona Shorts, HeyGen avatar video, Clipped Shorts, photo and persona images — that each vary one creative lever while a Persona Brief and Gemini face-lock keep the persona identical, so the breakdown isolates the hook cleanly. When it names a winner, you regenerate more cuts in that direction the same day instead of waiting on an editor.