New camera-and-speaker "Meta Glasses," built with EssilorLuxottica, drop the Ray-Ban and Oakley names and undercut the existing line by $60.
2026-06-23 · by Moe Ameen
On June 23, 2026, Meta and EssilorLuxottica launched Meta Glasses, a new line of camera-equipped AI smart glasses sold under Meta's own brand rather than the Ray-Ban or Oakley names used on its earlier wearables. The glasses start at $299, undercutting the latest Ray-Ban Meta models, which begin around $359. Meta says they are available in multiple countries starting today through Meta.com, Best Buy, Amazon, LensCrafters, and Sunglass Hut, in 26 style, color, and lens combinations, with prescription support.
The hardware centers on hands-free capture: a camera for photos and video, open-ear speakers, and a multi-microphone array with wind-noise reduction. There is no display in the lenses. Meta cites over eight hours of battery life, with a foldable charging case that adds up to roughly 40 hours. A dedicated action button triggers the Meta AI assistant, which Meta says can answer questions, understand what you are looking at through the camera, and help manage day-to-day tasks. The launch lineup includes three frame families — the rectangular Meta Adventurer (standard and large sizes), the bolder Meta Fury, and a slim oval "Meta Glasses by Kylie," designed in collaboration with Kylie Jenner.
Meta also previewed features rolling out over time, including a "dynamic photo" mode that captures several frames and recommends a best shot, pedestrian turn-by-turn navigation, and live translation expanding to additional languages such as Japanese, Mandarin, Hindi, and Korean. Per Counterpoint Research, Meta and EssilorLuxottica together hold over 80% of the smart-glasses market. The move arrived about a week after Snap launched its competing Specs at a far higher $2,195, underscoring that Meta is pushing on price and volume.
Glasses like these are a capture device — they get you clean, hands-free POV footage and photos, then stop. The work of turning a clip into finished posts across every platform is where Kompozy picks up. Pull the footage off your Meta Glasses, drop it into Kompozy as a source, and the engine clips the long take into vertical shorts, burns in captions, and reframes it for Reels, TikTok, and YouTube Shorts — then schedules and publishes across all nine connected platforms from one approval.
The same raw capture feeds more than video. A single POV clip or batch of photos can become a carousel, a blog post, a newsletter, and platform-native text posts through Kompozy's generation formats, all governed by your Persona Brief so the voice and look stay consistent. The glasses make filming effortless; Kompozy is what makes one morning of capture turn into a week of scheduled, on-brand content instead of a camera roll you never edit.
Meta Glasses start at $299, which is roughly $60 less than the latest Ray-Ban Meta models that begin around $359. Final price varies by frame style, color, and lens, with 26 combinations at launch and prescription support available.
No. The launch Meta Glasses have a camera, open-ear speakers, and a multi-microphone array, but no display in the lenses. They are built for hands-free capture and voice interaction with Meta AI, not on-glasses viewing or editing.
They are still built with EssilorLuxottica, the same partner behind Ray-Ban and Oakley, but this line is sold under Meta's own brand and drops the Ray-Ban and Oakley names. The launch frames are Meta Adventurer, Meta Fury, and Meta Glasses by Kylie.
No. The glasses capture photos and video and run the Meta AI assistant, but they do not edit, caption, or publish finished posts. You move the footage to a tool like Kompozy, which clips, captions, repurposes, and schedules it across platforms.