Unveiled at the Shanghai International Film Festival on June 15, 2026, Hub folds image, video, voiceover, music, and editing into one agent-driven workspace — and deliberately pauses at each creative decision instead of one-click generating.
2026-09-25 · by Moe Ameen
On June 15, 2026, at the Shanghai International Film Festival, MiniMax — the Shanghai AI company behind the Hailuo video line and the Talkie app — introduced Hub, an all-in-one AI video generator that consolidates the whole production pipeline into a single workspace. Where most AI video tools do one job and hand you a file to carry into the next app, Hub brings image creation, video generation, voiceover, music, and video editing under one roof, connected so outputs flow from step to step without export-and-reimport.
The pitch is agent-driven creation. You give Hub a goal in plain language — or drop in a PDF proposal, a reference video, or an asset pack — and an AI agent interprets the brief, breaks it into tasks, picks the right model for each, executes, and checks the result. Xu Lüyang, from MiniMax's product operations team, framed the design around human oversight rather than automation: "The AI agent shouldn't be a black box, one-click generator. It would pause at every critical decision point for your confirmation." The company's stated principle is that creative direction and aesthetic judgment stay with the human while the AI carries the execution load. Hub also ships "Skill" and "Memory" functions so it can learn a user's workflows and aesthetic preferences over time.
Under the hood, Hub draws on MiniMax's Hailuo video platform and its family of multimodal foundation models spanning text, audio, image, video, and music. Reporting describes it as a desktop application for macOS and Windows with a node-based canvas — a flow diagram where nodes represent script, image, video, and audio steps and the lines between them show how one output feeds the next — orchestrated by a director agent that routes tasks to specialized sub-agents working in parallel. The app is free to download; running generations draws on Hailuo credits under MiniMax's usage-based pricing, with a free tier for experimentation.
At launch, MiniMax paired Hub with AI Backlot, a Shanghai AI creative lab, where four creator pairs from this year's cohort are using Hub to produce short films. Treat interface, pricing, and platform specifics as launch-window details from a fast-moving product — confirm the current feature set and credit costs on MiniMax's own site before relying on them. Update: MiniMax has since rebranded the app as "MiniMax Design" (hub.minimax.io now redirects to design.minimax.io); this piece covers the product as it launched under the Hub name.
Hub is worth understanding as one half of a two-part problem. It consolidates the *creation* pipeline — script, image, video, voice, music, edit — into one supervised workspace and hands you a finished film. That's a real advance over app-hopping. But it stops at export, and the other half of a working content operation is everything that happens after the file exists: captioning it in a brand voice, sizing it for each feed, spinning the idea into other formats, and getting it posted on a cadence. [Kompozy](/) is the consolidation layer for *that* half. Where Hub unifies making one piece, Kompozy unifies turning any piece into a week of on-brand content across the eight social platforms plus blog and email.
There's a specific hook in this news that maps cleanly to how Kompozy already works. Hub's headline design choice — pause at every critical decision for human confirmation — is the same instinct behind Kompozy's per-post review pipeline: [Autopilot](/glossary/autopilot) generates and schedules, but each piece can be reviewed before it ships, the opposite of unattended burst-publishing. So the honest workflow is: produce the film in Hub, then bring it into Kompozy, where it's cut into vertical [Clipped Shorts](/glossary/clipped-short), captioned to your brand, reframed to 9:16, 1:1, and 16:9, and multiplied into a brand-exact [Carousel](/glossary/hyperframes), a [Quote Graphic](/glossary/output-buckets), native text posts, a blog article, and a newsletter — every piece held to one [Persona Brief](/glossary/persona-brief) so the voice stays yours. Kompozy also generates the formats Hub doesn't make, like HeyGen-based [Persona Shorts](/glossary/persona-shorts) avatar video for a recurring identity. Make it in Hub with a human in the loop; make it finished, multiplied, and everywhere in Kompozy — with a human still in the loop.
MiniMax Hub is an all-in-one AI video generator that MiniMax launched on June 15, 2026 at the Shanghai International Film Festival. It brings image creation, video generation, voiceover, music, and editing into one agent-driven workspace, where an AI agent interprets your brief, breaks it into tasks, and executes — pausing at key decision points for your confirmation rather than one-click generating.
Most AI video tools do one step and export a file you carry into the next app. Hub consolidates the full pipeline — script, image, video, voice, music, edit — into a single connected workspace so outputs flow between steps, and it keeps a human in the loop by pausing for confirmation at each creative decision. It is built for producing a finished piece, not for publishing it across social platforms.
Reporting describes Hub as a free-to-download desktop app for macOS and Windows, with generations metered against Hailuo credits under MiniMax's usage-based pricing and a free tier for experimentation. These are launch-window details for a fast-moving product, so confirm current pricing on MiniMax's own site before budgeting.
No. Hub takes you from brief to a finished video but ends at export — it does not caption in your brand voice, size per platform, build carousels or newsletters, or schedule and publish. To turn a Hub video into finished, on-brand posts across the eight social platforms plus blog and email, use a content engine like Kompozy.