A new "Get the Guide" button reads a beauty Pin and hands you the stylist terminology, time, cost range, and upkeep schedule needed to actually recreate the look.
2026-10-06 · by Moe Ameen
Pinterest launched Beauty Guides on October 6, 2026, an AI feature that converts saved hair and nail Pins into practical, salon-ready plans. The pitch addresses a familiar gap: people routinely screenshot a look and bring it to a stylist, but can't name what they're asking for. Beauty Guides closes that gap by translating the image into the language a professional actually uses.
When you tap a new "Get the Guide" button on a supported Pin, the feature generates a structured breakdown of the look — the specific terms to ask for (think "balayage," "root melt," or "almond nails"), an estimate of how long the service takes, a price range, and the maintenance it requires, such as how often you'll need a trim, a toner refresh, or a touch-up. Pinterest frames it as going from seeing a look you love to knowing how to make it your own; Chief Product and Technology Officer Matt Madrigal described it as using the company's visual understanding technology and AI for exactly that.
The feature is powered by what Pinterest calls Pinterest Intelligence — its visual-understanding models paired with generative AI (a large language model) that reads the Pin and produces the guide. At launch, Beauty Guides covers four categories: hairstyle, hair color, nail shape, and nail finish. It sits inside Pinterest's broader 2026 push to turn the platform from a pure inspiration surface into an action surface, alongside its recent run of AI features across search and shopping. As with any new rollout, exact availability by market and device can vary, so confirm what's live in the app before planning around a single detail.
Beauty Guides turns Pinterest into a place where people arrive already asking "how do I actually get this?" — and the answer is content that names the technique, the time, the cost, and the upkeep. That is a how-to production brief hiding inside a product launch, and it is where [Kompozy](/) does its work. Point it at one look — say, a lived-in balayage — and from a single idea it generates the full educational set: a [Persona Shorts](/glossary/persona-shorts) talking-head where your face-locked stylist persona explains what to ask for and how to maintain it, a brand-exact [Carousel](/glossary/hyperframes) walking through "ask for this, not that," an Infographic Photo that lays out the time and price range at a glance, and a Blog Article that becomes the maintenance-schedule page the searcher keeps. Every output is held to one [Persona Brief](/glossary/persona-brief), so the terminology stays correct and the voice stays yours across dozens of looks — the volume a beauty library needs without turning into off-brand noise.
The second half is reach the "Get the Guide" button can't give you. Pinterest's action plan stops at Pinterest; the same client-to-be is also on TikTok, Instagram, YouTube, and Reels, and your salon still wants them on an email list. [Autopilot](/glossary/autopilot) takes the set you built for the Pin, reframes each piece with platform-native copy, and schedules and publishes it across the eight social platforms plus blog and email behind a per-post review gate — Pinterest included. So the workflow is: let Pinterest tell people what to ask for, and let Kompozy be the engine that produces the on-brand, terminology-accurate content answering it — everywhere the look gets searched, not just where the guide is generated.
Beauty Guides are an AI feature Pinterest launched on October 6, 2026 that turns a hair or nail Pin into a salon-ready action plan. Tapping a "Get the Guide" button generates the professional terms to ask for (like balayage or almond nails), an estimate of how long the service takes, a price range, and the maintenance it needs — toner refreshes, trims, or touch-ups. It is powered by Pinterest Intelligence, the platform's visual-understanding models paired with generative AI.
At launch, Beauty Guides covers four categories: hairstyle, hair color, nail shape, and nail finish. Skincare, makeup, and other beauty verticals are not included yet. Availability can vary by market and device, so check what is live in your Pinterest app.
It is a signal that Pinterest now rewards content that answers the "how do I get this" question — the right terminology, the time, the cost, and the upkeep. Salons, stylists, nail artists, and beauty brands who publish specific, educational, on-brand content are positioned to capture that intent. A content engine like Kompozy can generate that library — short-form video, carousels, infographics, and blog posts — from a single look and publish it across every platform, not only Pinterest.