Reddit's home now offers two feeds: a "For You" feed that blends your communities with algorithmic recommendations, and a "Following" feed limited to communities you have joined.
2026-10-29 · by Moe Ameen
On October 28, 2026, Reddit announced it is splitting the home experience into two feeds. A new personalized "For You" feed blends posts from the communities you have joined with recommendations from communities you have not — chosen by your interests — while a "Following" feed shows only posts from communities you already belong to. The redesign is rolling out globally over the coming weeks and was already visible to some users on both desktop and mobile at announcement.
You can switch between the two feeds freely, and Reddit remembers whichever one you used last when you reopen the app or site. The practical change is where recommendations live: posts from outside your subscriptions, which Reddit had long sprinkled through the main feed, now get their own dedicated homepage feed. During the initial rollout, reporting indicates the For You feed offers only "Best" and "New" sorting — the familiar "Hot" sort is absent — and Reddit said it is testing sorting options in response to feedback.
The move continues Reddit's year-long shift toward algorithmic, interest-based discovery. Reddit deprecated r/all in April 2026 and redirected its links to the personalized Home feed, and in late 2025 CEO Steve Huffman signaled a move away from r/popular, the default feed for new users, toward personalized options. Reddit framed the launch as "a first step in helping drive discovery that leads to something novel and relevant," saying good recommendations should help people follow an interest into a community and from there into a conversation.
Reception was mixed. Some users objected to losing the Hot sort and to recommendations appearing where they expected only their subscriptions, and a vocal segment simply prefers to curate their own feed rather than have one chosen for them.
Reddit just turned its home page into a discovery engine, which changes what a Reddit presence is worth: a strong, native post can now reach people who never subscribed to you. The catch is that Reddit rewards content built for the community, not a link dumped from a scheduler — and most creators treat Reddit as the platform they skip because it punishes anything that looks repurposed. [Kompozy](/) is built to publish to Reddit the right way: it is one of the Direct Connect destinations in the engine, alongside the eight social platforms plus blog and email, so a Reddit post is a first-class output in your cadence instead of an afterthought.
Here is the concrete workflow. Point Kompozy at an idea or a piece of source content and, governed by your [Persona Brief](/glossary/persona-brief) so the tone reads like a real community member and not a brand bot, generate a native [Text Post](/glossary/content-repurposing) or Photo Post written for the subreddit — then let [Autopilot](/glossary/autopilot) schedule it to Reddit and fan the same idea into feed-shaped variants for the other platforms, each adapted rather than pasted. Because the For You feed now ranks posts by interest, the win is consistency: a steady stream of genuinely useful, on-topic posts is what the algorithm surfaces to new users. See our guide to [building a brand presence on Reddit](/how-to/build-a-brand-presence-on-reddit) and [Reddit as a content discovery engine](/guides/reddit-as-a-content-discovery-engine) for the playbook that pairs with this change.
It is a personalized home feed Reddit announced on October 28, 2026 that blends posts from the communities you have joined with algorithmic recommendations from communities you have not joined, chosen by your interests. It sits alongside a "Following" feed that shows only your joined communities, and you can switch between the two.
For You mixes your subscribed communities with recommended posts from communities you do not follow yet, surfacing content by interest. Following shows only posts from communities you have already joined, with no outside recommendations. Reddit remembers whichever feed you used last.
It decouples discovery from subscriber count. Because For You ranks posts by a user's interests, a native, on-topic post can reach people who never joined your subreddit — so consistent, community-appropriate content matters more than community size. Posts that look like repurposed link drops tend to underperform native ones.
Yes. Reddit is a Direct Connect destination in Kompozy, so you can generate a native text or photo post in your brand voice, schedule it to Reddit, and fan the same idea into adapted variants for the other platforms — rather than pasting one caption everywhere, which Reddit's algorithm tends to penalize.