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ShopOS Launches Sloosh, Opening Its Brand-Grade AI Image and Video Engine to Every Creator

Launched October 22, 2026 from Bengaluru, Sloosh turns ideas, photos, and footage into product images, visual scenes, reels, and creator-style clips — running the same creative engine ShopOS uses for brands, now self-serve from $19/month.

2026-10-23 · by Moe Ameen

What happened

On October 22, 2026, ShopOS — a Bengaluru-based AI company co-founded in 2025 by Sai Krishna V K and Ajay P V (who earlier built Scapic, acquired by Flipkart in 2020) — launched Sloosh, a self-serve AI creative platform. Sloosh takes ideas, product photos, and video footage and produces product imagery, visual scenes, reels, and creator-style clips. The company says it runs on the same image and video orchestration engine ShopOS already uses to make creative for brands across India, the UAE, and the US; Sloosh opens that engine to agencies, in-house brand teams, founders, small businesses, editors, and creators worldwide. ShopOS is backed by Flipkart co-founder Binny Bansal through 3STATE Ventures, which led a $20 million round in the company in 2025.

The core idea is model orchestration rather than a single generator. Sloosh brings together dozens of third-party AI image and video models — among them Nano Banana, GPT Image, FLUX, Seedance, and Kling — behind one interface, so a user doesn't pick a model, they pick an outcome. There are four ways to create: a chat interface where you type an idea or pick a template; "Spaces," a library of more than 200 ready-made workflows that bundle the right models, steps, and settings for a task (product photography, ads, fashion, video editing) so it can be rerun with new inputs; "Spacelab," a visual canvas for building or modifying those workflows yourself; and, for complex projects, ShopOS's in-house creative team. A batch mode runs a Space to produce hundreds of images and videos at once, and users can publish and share their own Spaces.

Sloosh also ships with integrations. A Model Context Protocol (MCP) connection lets you call Sloosh's templates from AI assistants including ChatGPT, Claude, Gemini, and Cursor, and the company is launching a plugin for Adobe After Effects, with more planned. Pricing starts at $19/month for a Creator plan (with per-month credits), rising to per-seat Pro and Max tiers; the company highlights transparent, published pricing and cheaper annual billing. Co-founder Ajay P V framed the launch simply — the engine "has now become good enough that it shouldn't stay inside ShopOS" — while Sai Krishna V K positioned the product around workflows rather than one-shot prompts: "Great creative work is a process, not a prompt." Treat specific credit counts and tier prices as launch-window figures and confirm them on Sloosh's own pricing page.

Why it matters for creators

  • Model orchestration is the real pitch. Instead of learning which generator is best for which job, you pick a Space and Sloosh routes the task through the right models — a meaningful shortcut for e-commerce and product-marketing creators who just want the shot.
  • Batch mode changes the economics of product content. Running one Space to produce hundreds of images or reels at once is built for catalog drops, variant testing, and high-volume ad creative — exactly where a solo creator or small brand gets buried.
  • It is a generation studio, not a distribution stack. Sloosh makes the asset — a product still, a scene, a reel — and stops. It doesn't caption each asset for a specific feed, hold one brand voice across formats, assemble a finished carousel or blog, or schedule and publish anywhere.
  • The MCP and After Effects hooks signal where this is going: Sloosh wants to be a creative engine other tools call, not a destination app. That's good for creators who already have a workflow and want brand-grade output inside it.
  • The India startup scene keeps shipping creator tooling (BeautyPlus's influencer generator, Fastlane, DesignKit). The pattern is consistent: strong generation, thin on the publishing half — which is still where the creator's time actually goes.

How to act on this with Kompozy

If you run product content, the move the day Sloosh ships is concrete: build a Space for your catalog, batch-generate a drop's worth of product stills, scenes, and reels in one pass, and now you're holding a folder of brand-grade assets with nowhere to go. That's the exact handoff [Kompozy](/) is built for. Drop a Sloosh product image or reel into Kompozy and it becomes a published launch: your [Persona Brief](/glossary/persona-brief) writes the caption for each platform in one governed voice, [HyperFrames](/glossary/hyperframes) wraps the Sloosh visual into brand-exact Carousel Posts, Photo Posts, and Quote Graphics, and [Autopilot](/glossary/autopilot) schedules and fans the whole drop across the eight social platforms plus blog and email behind a per-post review gate — so a batch of fifty assets turns into a sequenced posting calendar instead of a manual upload marathon.

It also covers the formats Sloosh doesn't touch. The same product launch that starts with a Sloosh reel can carry into face-locked [Persona Shorts](/glossary/persona-shorts) presented by a recurring avatar, vertical [Clipped Shorts](/glossary/clipped-short) cut from a longer demo video, a Blog Article, and an Email Newsletter — one drop, every format, one voice. Sloosh orchestrates the models and makes the picture; Kompozy turns that output into an on-brand presence that actually goes live everywhere your buyers are.

Quick takeaways

  • ShopOS launched Sloosh on October 22, 2026 — a self-serve AI creative platform for product images, visual scenes, reels, and creator-style clips, available to creators worldwide.
  • It orchestrates dozens of third-party models (Nano Banana, GPT Image, FLUX, Seedance, Kling) behind four creation modes: chat, 200+ ready-made "Spaces" workflows, a visual builder called Spacelab, and an in-house creative team.
  • Batch mode runs a Space to make hundreds of assets at once; an MCP integration connects to ChatGPT, Claude, Gemini, and Cursor, and an Adobe After Effects plugin is launching.
  • Pricing starts at $19/month (Creator) with per-seat Pro and Max tiers; ShopOS is backed by Binny Bansal via 3STATE Ventures, which led a $20M round. Confirm live tiers on Sloosh's pricing page.

Frequently asked questions

What is Sloosh and who made it?

Sloosh is a self-serve AI creative platform launched on October 22, 2026 by ShopOS, a Bengaluru-based AI company backed by Flipkart co-founder Binny Bansal. It generates product images, visual scenes, reels, and creator-style clips from ideas, photos, and footage, running the same engine ShopOS uses to make creative for brands.

How does Sloosh work?

Sloosh orchestrates dozens of third-party image and video models (including Nano Banana, GPT Image, FLUX, Seedance, and Kling) so you pick an outcome, not a model. You create four ways: a chat interface, 200+ ready-made "Spaces" workflows, a visual builder called Spacelab, and ShopOS's in-house team. A batch mode produces hundreds of assets from one Space.

How much does Sloosh cost?

At launch, Sloosh pricing starts at $19/month for a Creator plan with monthly credits, rising to per-seat Pro and Max tiers, with cheaper annual billing. Treat specific credit counts and prices as launch-window figures and confirm them on Sloosh's own pricing page.

Can Sloosh publish content across platforms?

No. Sloosh generates assets — product images, scenes, reels, clips — and stops there. It does not caption each asset for a specific feed, hold one brand voice across formats, assemble finished carousels or blogs, or schedule and publish. A content engine like Kompozy takes Sloosh output and ships it as on-brand posts across the eight social platforms plus blog and email.

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