The team behind Snap’s gen-AI video work is leaving to build AI models for interactive gaming. Snap keeps a large equity stake; CTO Bobby Murphy is lead investor.
2026-06-22 · by Moe Ameen
Snap is spinning off its generative AI video team into a new, independent company called Dotmo, according to a TechCrunch report published June 18, 2026 and follow-on coverage from MediaPost and others. The initial Dotmo team is made up of current Snap staff who are leaving the company to launch the venture. Snap cited the high costs of doing this kind of AI model work internally as a reason for moving it outside the company.
Despite the report framing the group as Snap's gen-AI video team, Dotmo's stated focus is broader and forward-looking: developing AI models for interactive gaming and immersive entertainment experiences, rather than shipping a consumer text-to-video tool. Snap is granting Dotmo a license to adapt its proprietary technology for gaming and interactive entertainment platforms, while the new company operates as a separate entity that keeps close ties to Snapchat.
On the money side, Snap will not fund Dotmo directly. Instead, Bobby Murphy, Snap's co-founder and chief technology officer, is acting as lead investor and will hold a significant personal stake while continuing to work full-time at Snap. In exchange for the talent and the technology license, Snap receives a large equity stake in Dotmo, and the company may seek outside funding later. This is Snap's second spinoff of 2026, following Specs, the smart-glasses company it carved out earlier in the year. No product, model name, pricing, or launch date for Dotmo has been announced.
Dotmo is a reminder that the model is the part of the stack most likely to change underneath you. A research team that built gen-AI video inside Snap is now a separate company chasing interactive gaming; the next breakthrough video model could come from any of a dozen labs. Kompozy is built so that churn never touches your output. It already wires in production avatar and VFX video — HeyGen talking-head Persona Shorts and the Persona HeyGen Video Agent, plus a fal.ai-generated VFX hook on Persona VFX HeyGen — and composites avatars into brand-exact HyperFrames templates. You are not waiting on a single research lab to ship a creator app; you are generating finished video today and fanning it across nine platforms.
The concrete play while a story like this is fresh: drop your read on the Snap–Dotmo spinoff into Kompozy as a source and let the engine turn one take into a blog post, a carousel breaking down what the move means, short captioned clips, and platform-native text posts, then schedule and publish them across Instagram, TikTok, YouTube, LinkedIn, X and the rest. When a new video model does become creator-ready, the publishing layer you built around Kompozy does not change — you just have one more input feeding the same pipeline.
Dotmo is a new company being spun off from Snap, made up of staff from Snap’s generative AI video team. Per reporting, its focus is developing AI models for interactive gaming and immersive entertainment, and it operates independently while licensing Snap’s technology. No product or launch date has been announced.
According to the TechCrunch report, Snap cited the high cost of conducting this kind of AI model work internally. Moving the team into a separately funded company lets the work continue without Snap carrying the full expense, while Snap retains a large equity stake.
Not at this point. As of June 2026 Dotmo is a newly formed, research-stage company aimed at interactive gaming and entertainment, with no announced consumer product, model name, or pricing. There is nothing to sign up for yet.
Snap is not funding Dotmo directly. Bobby Murphy, Snap’s co-founder and CTO, is the lead investor with a significant personal stake and continues to work full-time at Snap. Snap takes a large equity stake in exchange for the talent and a technology license, and Dotmo may seek outside funding later.