Reported October 29, 2026, the test lets you pick a custom graphic that others see when they like your posts. It is tied to your profile, not individual posts, and is live in a few markets.
2026-10-30 · by Moe Ameen
Threads is testing a custom like option that lets you attach a personalized graphic — an emoji, sticker, GIF, or animation — that other people see when they tap like on your posts, reported on October 29, 2026. Instead of the default like, your chosen image or animation plays, turning a routine tap into a small branded moment.
The custom like is tied to your profile rather than to an individual post, so you set one look that applies across your updates — you can't give each post its own unique reaction. Threads head Connor Hayes described the option as being tested with select users, and reporting places the test in South Korea, Brazil, and Indonesia, with Threads not yet saying when or whether it will expand to other countries.
Coverage frames the obvious uses as light-touch brand personalization: a creator might rotate in a new animation each season or around a major event, and a brand might align its like graphic with a product launch. One read is that it could nudge engagement, since people may tap like partly to see which graphic you've chosen. Note that each Threads community already has its own themed like emoji; this is a separate, user-controlled layer on top of that. Treat the market list and the exact set of supported media types as current-test details that could change — confirm against Threads' and Connor Hayes's own posts before relying on them.
A custom like button is a nice detail in exactly one place: the moment someone taps like on Threads. It's worth setting — pick a graphic that fits your voice and matches your profile. But it's a single brand touch on a single platform, and it does nothing for the harder problem, which is keeping that same identity intact across every post on every platform you publish to. That's where a flourish like this quietly makes the point: brand consistency isn't one cute animation, it's hundreds of posts that all read as unmistakably you.
[Kompozy](/) is the engine for that. The [Persona Brief](/glossary/persona-brief) governs voice so your copy sounds the same whether it's a Threads post, a Blog Article, or an Email Newsletter, and [HyperFrames](/glossary/hyperframes) renders pixel-exact brand styling so a [Carousel](/glossary/output-buckets), a [Quote Graphic](/glossary/output-buckets), and a [Persona Short](/glossary/persona-shorts) all carry the same colors, type, and look. Hand it one source and it generates the full set, then schedules and publishes across eight social platforms plus your blog and Mailchimp on [Autopilot](/glossary/autopilot) behind a per-post review gate. So set your custom Threads like for that one interaction, and let Kompozy hold the brand together everywhere the interaction can't reach. For more on how Threads is adding expressive, personal touches, see our reports on [Threads bio stickers](/news/threads-bio-stickers) and the [Threads Friends sharing test](/news/threads-friends-group-sharing).
Threads custom like buttons are a test feature that lets you attach a personalized graphic — an emoji, sticker, GIF, or animation — that other people see when they tap like on your posts, replacing the default like. It was reported on October 29, 2026.
No. The custom like is tied to your profile, not to individual posts, so the look you choose applies across your updates rather than being set per post.
Threads head Connor Hayes described the option as being tested with select users, and reporting places the test in South Korea, Brazil, and Indonesia. Threads has not said when or whether it will expand to other countries, so most users elsewhere can't use it yet.
Not directly. A custom like button personalizes the reaction to your posts; it is a branding touch, not a distribution or reach feature. Growth still comes from publishing consistent, on-brand content across platforms — which is what an engine like Kompozy automates.