A slate of vertical micro-series led by creators Hannah Stocking and Adam Rose — unveiled at MIPCOM Cannes — as TikTok builds out its microdrama library after its HOORAE hit Screen Time.
2026-10-16 · by Moe Ameen
TikTok and Made By Us Studios announced a partnership to co-produce a slate of creator-led vertical micro-series — the serialized, episode-by-episode format widely known as microdramas — for TikTok and its dedicated short-drama app, PineDrama. The deal was reported on October 14, 2026, with the first two projects unveiled at MIPCOM Cannes. TikTok's framing puts creators at the center as upstream partners who help develop and own the IP rather than hired talent for a single shoot; Dawn Yang, TikTok's global head of entertainment and micro-series, said micro-series are "pioneering a new language of storytelling."
Made By Us Studios launched in May 2026 as the production arm of Made By All, a Los Angeles creator-management company that represents around 40 creators with a combined reach of more than 1.5 billion followers; it is co-led by Tanya Cohen alongside founder Leanne Perice. Two first projects were named. "Player" is a romantic revenge thriller starring creator Hannah Stocking, who co-wrote the story and executive produces. "The Knock" is a genre series — described in coverage as horror-leaning — starring Adam Rose opposite Zaria Simone, created and directed by R.H. Stavis, executive produced for Spooky Pictures alongside musician Moby's production company, Little Walnut Productions. Reports differ slightly on the exact genre label for "The Knock," so treat it as a genre/horror series until the studio confirms.
This is TikTok's second major microdrama co-production. The first was with HOORAE, Issa Rae's company, whose micro-series "Screen Time" premiered in April 2026 and drew nearly 580 million views across TikTok and PineDrama — a figure both companies describe as the top-performing title on the two platforms to date (company-reported). Financial terms and the full slate size were not disclosed. The push is distinct from the self-serve branded Mini Dramas ad product TikTok opened to marketers earlier in 2026: this one is studio-backed, name-talent programming meant to seed the format at a premium tier.
You are almost certainly not getting a TikTok co-production deal and a Made By Us slate — those go to managed creators with hundreds of millions of followers. The useful read of this news is the inverse: TikTok just confirmed, with studio money, that serialized vertical microdramas are a format worth building a content strategy around. [Kompozy](/) is how an independent creator or brand runs that format without a studio. Stand up an AI Influencer persona as your recurring lead and generate each episode as [Persona Shorts](/glossary/persona-shorts) or Persona HeyGen video; Gemini face-lock keeps the lead's face identical from episode one to episode eight, and [HyperFrames](/glossary/hyperframes) holds the brand styling pixel-exact — which is the continuity the format lives or dies on. Write the arc and the voice once into a [Persona Brief](/glossary/persona-brief) so every episode reads as the same show rather than eight slightly different clips.
An episodic series is a cadence commitment, not a single hero video, and that is where an engine beats a crew for an independent. From one episode Kompozy fans out the surrounding campaign — a vertical teaser [Clipped Short](/glossary/clipped-short), a [Carousel](/glossary/output-buckets) recap, quote graphics of the best line, a blog write-up — and [Autopilot](/glossary/autopilot) schedules and publishes the whole drop across the eight social platforms plus blog and email from one reviewed queue, so you grow the audience everywhere while the episodes run on TikTok and PineDrama. For the production playbook, start with our [TikTok microdrama content](/guides/tiktok-microdrama-content) guide and the [how to make a microdrama for TikTok](/how-to/make-a-tiktok-microdrama) walkthrough. This follows TikTok's earlier move to open [branded Mini Dramas to marketers](/news/tiktok-branded-mini-dramas).
TikTok and Made By Us Studios are co-producing a slate of creator-led vertical micro-series (microdramas) for TikTok and its short-drama app PineDrama. Reported October 14, 2026, with the first two projects shown at MIPCOM Cannes. It is TikTok's second major microdrama co-production, after its HOORAE deal for Screen Time.
The first project, "Player," is a romantic revenge thriller starring creator Hannah Stocking, who also co-wrote the story and executive produces. The second, "The Knock," is a genre/horror series starring Adam Rose opposite Zaria Simone, created and directed by R.H. Stavis, executive produced for Spooky Pictures alongside Moby's production company, Little Walnut Productions.
PineDrama is TikTok's dedicated vertical short-drama app for serialized microdramas. The Made By Us series are being made for both the main TikTok feed and PineDrama, the same two surfaces where HOORAE's Screen Time reached nearly 580 million views.
Use an AI content engine to generate episodes with a consistent on-screen lead. In Kompozy, a face-locked AI Influencer persona stars in every episode (Persona Shorts or Persona HeyGen video), the Persona Brief carries the story and voice, and HyperFrames keeps the brand look identical — then the engine fans teasers, recaps, and carousels across nine platforms on a schedule.