// REPURPOSE LOOM → LINKEDIN

Loom to LinkedIn: Turn Async Walkthroughs Into B2B Lead Magnets

Convert Loom recordings into native LinkedIn video posts that earn DMs and demo requests. Workflow, framing, and platform gotchas.

Last verified · 2026-05-21 · by Moe Ameen

A 90-second Loom showing a useful workflow is one of the highest-converting B2B post formats on LinkedIn. The platform rewards "real work" video over polished content, and a Loom walkthrough feels native to the LinkedIn audience in a way a YouTube tutorial doesn't.

The conversion is mostly editorial: trim the personal intro, reframe to 1:1 or 4:5 for mobile feed real estate, and write a hook that frames the walkthrough as a business outcome ("here's how we cut report-building time 80% with one Notion template").

Platform specs

// Source
Loom
Categoryvideo-long
Aspect ratios16:9
Max length1 h
Typical1 min – 10 min
Max file size4 GB
Captionssrt-upload
AudioAAC mono
Post freqas-recorded
Webcam-bubble overlay always burned-in; transcript export available on Business+.
// Destination
LinkedIn
Categorysocial-text
Aspect ratios1:1, 16:9, 4:5, 9:16
Max length10 min
Typical30s – 3 min
Max file size5 GB
Captionssrt-upload
Hashtag limit5
Caption chars3,000
AudioAAC, 48kHz stereo
Post freq1/day weekday
verify on platform docs — 10min/5GB native upload widely cited.

Why repurpose Loom to LinkedIn

Founders, consultants, and SaaS operators use this pair to extract DM-driving content from internal Looms. Conversion: 5-10 qualified inbound DMs per well-framed walkthrough is normal.

About the source: Loom

Loom MP4, 16:9, webcam bubble burned in, up to 60 min.

About the destination: LinkedIn

LinkedIn native video, 1:1 or 4:5 preferred, 10 min cap, SRT captions.

The workflow

  1. Trim to under 2 minutes. LinkedIn walkthrough sweet spot. Past 2 minutes, completion drops sharply.
  2. Reframe 16:9 to 1:1 or 4:5. 1:1 if the screen-share dominates, 4:5 if the webcam is part of the story.
  3. Strip personal intro and internal references. No "hey Sarah", no internal jargon, no client names.
  4. Burn captions from Loom transcript. Muted plays default — captions mandatory.
  5. Write a 210-char hook framed as a business outcome. "Here's how we cut [metric] [%] with [tool]." Conclusion-first.
  6. Upload natively, no Loom link in post. Drop the Loom link in first comment if you need a full version.

Platform-pair gotchas

IssueFix
16:9 Loom shrinks in LinkedIn mobile feedReframe 1:1 or 4:5.
Webcam bubble + screen-share doesn't fit cleanly in 1:1Either remove webcam or stack vertically inside 4:5.
Loom internal title leaks as captionRewrite as business-outcome hook.
Loom link in post body kills reachFirst comment only.
Personal intro accidentally postedHard cut before any name.

Manual vs Kompozy

// Manual workflow
35 min / conversion

Following the workflow above by hand: trimming, reframing, captioning, writing copy, publishing.

// With Kompozy
3 min / conversion

Paste the source URL or upload the file. Kompozy handles transcript, scoring, reframe, captions, copy, and publish.

Frequently asked questions

How long should the LinkedIn version be?

Under 2 minutes for walkthroughs. Past that, completion drops sharply.

Square or vertical?

1:1 if screen-share dominates, 4:5 if webcam is part of the story.

Should I link to the full Loom?

In first comment, not post body. LinkedIn down-ranks off-platform links.

How does Kompozy automate this?

Import Loom MP4, trim, reframe, burn captions, draft outcome-framed hook, upload natively. ~3 min.

What if the Loom contains sensitive client data?

Blur or re-record the sensitive segments before LinkedIn upload. The native LinkedIn video stays public indefinitely.

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