Calculate your engagement rate for Instagram, TikTok, LinkedIn, X, or Facebook — then see how it stacks up against 2026 per-platform benchmarks. Free.
Calculate your engagement rate for any platform, then see how it stacks up against 2026 per-platform benchmarks. Engagement rate = (likes + comments + shares + saves) ÷ audience × 100.
Benchmark is by followers. Likes + comments are the base; saves and shares strengthen reach. Benchmarks: RivalIQ + Socialinsider, 2025–2026.
The standard formula is total engagements (likes + comments + shares + saves) divided by your audience size, times 100. The audience denominator is usually followers, but reach or impressions give a truer picture since not everyone who follows you sees each post. This tool lets you pick the denominator.
It varies sharply by platform. By followers, roughly: Instagram >1% is good (avg ~0.5%); TikTok >5% is good (avg ~2.5–3.7%); Facebook >0.15%; X >0.12%. LinkedIn is measured by impressions, where ~4%+ is strong. Smaller accounts (under 10K) usually post higher rates than large ones. Benchmarks here are based on RivalIQ and Socialinsider 2025–2026 data.
By followers is the standard for comparing accounts and vetting influencers. By reach or impressions is more accurate for judging a specific post, because it measures engagement against people who actually saw it. Paid/sponsored content is usually priced on the impressions version.
Likes, comments, shares, and saves are the core set. The exact mix differs by platform — TikTok prominently counts saves and is best measured by views; X counts likes and reposts; LinkedIn weights comments and is benchmarked by impressions. Enter what you have and the tool sums them.
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