// AI TOOLS · SYNTHESIA

Synthesia

The category-leading AI avatar video platform — paste a script, pick from 100s of stock avatars or clone your own, and render a narrated talking-head video in 160+ languages.

Last verified · 2026-09-14 · by Moe Ameen

What Synthesia is

Synthesia is an AI avatar video platform. You write or paste a script, choose an avatar and a voice, pick a language, and it renders a talking-head video with lip-synced narration — no camera, no studio, no reshoots. Founded in London in 2017, it is the tool most people picture when they hear "AI avatar video," and it is built for business use: corporate training, onboarding, product explainers, and internal communications rather than social feeds.

Two things set it apart. The first is breadth of avatars: a large stock library (well over a hundred avatars spanning ages, ethnicities, and styles, with the count rising on higher tiers) plus custom avatars, where you record a couple of minutes of a real person speaking and Synthesia builds a digital version that can say any script you type. The second, and its real signature, is localization: it supports 160+ languages, with 1-click translation and AI dubbing that regenerates the video with the avatar's lips re-synced to the new-language audio — so one script becomes dozens of localized versions without filming anything again.

Around the avatar sit the tools a corporate buyer expects: PowerPoint-to-video, an AI script assistant, brand kits, analytics, an API, and enterprise governance (SOC 2, GDPR, SSO, content controls). Pricing runs from a free plan (about 10 minutes a month, watermarked) through Starter and Creator tiers (roughly $29 and $89 a month billed monthly, cheaper billed annually, metered by video minutes) up to custom Enterprise. Because Synthesia revises plans, avatar counts, and language totals often, treat any specific figure here as a snapshot and confirm current numbers on its pricing page.

The honest framing for a creator: Synthesia is an excellent script-to-studio render engine, and at localized business video it leads the category. It is not a content operation. It makes one thing — avatar video — meters it by the minute, and stops at the exported file. It does not clip long footage into shorts, generate carousels or images or blogs, size content for each platform, or schedule and publish anything.

What you can make with it

  • Narrated talking-head training, onboarding, and explainer videos from a plain-text script
  • A custom avatar of a real presenter, built from a short recording, that delivers any future script without a reshoot
  • The same video localized into 160+ languages with 1-click translation and lip-re-synced AI dubbing
  • PowerPoint decks converted into narrated video with an on-screen avatar
  • Multi-scene product and marketing explainers assembled from templates and brand kits
  • A governed, reshoot-free video library for L&D and internal comms, with analytics and API access on higher tiers

How Kompozy turns Synthesia output into content

Synthesia's superpower is turning one script into a wall of localized versions — the same explainer in English, Spanish, German, Japanese, each with the avatar's lips re-synced. But every one of those renders lands as a single MP4, metered against a monthly video-minute cap, with nothing built to distribute it. A finished file per market is not a presence in that market. That is the exact gap [Kompozy](/) fills: it is a full generation and multi-platform publishing engine, so it takes each Synthesia export and turns it into a running, on-brand feed — per market, not just per file.

Drop a localized Synthesia video into Kompozy as a source and it does the part Synthesia never touches. It clips the render into vertical [shorts](/glossary/persona-shorts), burns word-synced [captions](/glossary/caption) into the pixels styled to your brand and sized to each platform's safe zones, and — the real multiplier — spins the same topic into [Carousel Posts](/glossary/hyperframes), quote graphics, Photo Posts, a blog article, and an email newsletter that Synthesia cannot produce, every asset held to one [Persona Brief](/glossary/persona-brief) so a market's whole channel reads as one voice. Then [Autopilot](/glossary/autopilot) schedules and publishes the set across the eight social platforms plus blog and email behind a per-post review gate. There is also an economic angle: Synthesia's minute meter is precious, so reserve it for the flagship localized explainer and let Kompozy generate the day-to-day [Persona Shorts](/glossary/persona-shorts) — its own HeyGen-based avatar video — so a daily social cadence never burns your Synthesia minutes.

  1. Render your presenter video in Synthesia, and use 1-click translation to export a localized version for each market you serve.
  2. Bring each localized MP4 into Kompozy as a source; it transcribes the audio and finds the strongest moments to cut.
  3. Generate vertical Clipped Shorts with burned-in, brand-styled captions sized for 9:16 — written into the file, not overlaid at playback.
  4. Fan the same topic into carousels, quote graphics, a blog, and a newsletter in that market's voice, all governed by your Persona Brief.
  5. Schedule and publish the batch per market across the eight social platforms plus blog and email on Autopilot, behind a per-post review — and reserve Synthesia minutes for the flagship video while Kompozy generates the daily Persona Shorts.

Frequently asked questions

What is Synthesia used for?

Synthesia turns a text script into a narrated AI avatar video. It is built for business video — corporate training, onboarding, product explainers, and internal comms — where its depth of avatars and 160+ language localization let teams produce consistent, reshoot-free video at scale. It renders and exports a file; it is not a social publishing tool.

Can Synthesia post videos to TikTok, Reels, or YouTube Shorts?

No. Synthesia renders and exports a video file with no clipping, per-platform sizing, scheduling, or publishing. To turn a Synthesia video into short-form posts across social platforms, you bring it into a content engine like Kompozy, which clips it, burns in captions, reframes it per platform, and publishes across the eight social platforms plus blog and email.

How much does Synthesia cost?

There is a free plan with about 10 watermarked video minutes a month. Paid tiers run roughly $29/mo (Starter) and $89/mo (Creator) billed monthly — cheaper billed annually — metered by video minutes, with a custom Enterprise tier for unlimited minutes and full governance. Synthesia changes tiers often, so confirm current figures on its pricing page.

Does Synthesia clip a long video into shorts?

No. Synthesia generates whole talking-head videos from a script; it has no tool to cut long footage into short vertical clips or to pick the strongest moments. Clipping, feed-native captioning, and per-platform reframing are what a repurposing and publishing engine like Kompozy adds on top of a Synthesia export.

How do I go from a Synthesia video to a full content week?

Render (and localize) in Synthesia, then drop the file into Kompozy. Kompozy clips it into captioned shorts and spins the same topic into carousels, quote graphics, Photo Posts, a blog, and a newsletter — formats Synthesia does not make — all in one brand voice, then schedules and publishes them across the eight social platforms plus blog and email.

Related tools

  • HeyGenAI avatar video platform that turns a text script into a talking-head video — in 175+ languages.
  • Synthesia Roleplay SessionsSynthesia's move beyond avatar training videos into interactive AI coaching — an employee rehearses a high-stakes conversation with an avatar that responds and pushes back, then gets scored against a role rubric.
  • HeyGen Video AgentHeyGen's prompt-to-video AI agent — describe a video, approve the plan, and it builds a full avatar-led cut.
  • RunwayThe AI video platform behind the Lionsgate partnership — cinematic text-, image-, and video-to-video generation with consistent characters and scenes.
  • Google Veo 3Google DeepMind's video model that was the first to generate synchronized native audio — dialogue, sound effects, and music — inside the same pass as the video, with lip sync.

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