// GLOSSARY · 4:5 VIDEO

4:5 video

Portrait video aspect ratio (1080×1350) — the current preferred format for Instagram and Facebook feed (non-Reels) posts.

Last verified · 2026-05-29 · by Moe Ameen

What it is

4:5 is Instagram's preferred feed ratio as of 2023+. At 1080×1350 pixels, it occupies more vertical screen space than 1:1 in the mobile feed, which translates to higher dwell time and higher engagement per impression. Facebook feed renders 4:5 cleanly as well.

4:5 does not work for Reels (which require 9:16) or for YouTube (which prefers 16:9). It's a feed-specific format, not a cross-platform one. Creators who want one master asset for everything settle on 1:1 or produce both 4:5 (for IG feed) and 9:16 (for Reels) versions.

Kompozy's Photo Posts and Persona Photos default to 4:5 when the destination outlet is Instagram or Facebook feed.

Frequently asked questions

What is a 4:5 video?

4:5 is a portrait video aspect ratio at 1080×1350 pixels, the preferred format for Instagram and Facebook feed (non-Reels) posts since 2023. It occupies more vertical screen space than 1:1 in the mobile feed, which translates to higher dwell time and higher engagement per impression.

Why does Instagram prefer 4:5 over 1:1?

At 1080×1350, 4:5 takes up more vertical real estate in the mobile feed than a 1:1 square does. More screen space means longer dwell time and more engagement per impression, which is why it became Instagram's preferred feed ratio.

Can I use 4:5 for Reels or YouTube?

No. 4:5 does not work for Reels, which require 9:16, or for YouTube, which prefers 16:9. It is a feed-specific format, not a cross-platform one.

What aspect ratio should I use if I want one master asset for everything?

Creators who want a single master asset settle on 1:1, or they produce both versions: 4:5 for Instagram feed and 9:16 for Reels. There is no single ratio that is optimal across feed, Reels, and YouTube.

What aspect ratio does Kompozy default to for Instagram and Facebook?

Kompozy's Photo Posts and Persona Photos default to 4:5 when the destination outlet is Instagram or Facebook feed, since that is the preferred feed ratio on both platforms.

Related terms

  • Aspect ratioThe proportional relationship of a video or image’s width to its height, expressed as W:H (e.g. 9:16, 1:1, 16:9).
  • 1:1 videoSquare video aspect ratio (1080×1080) — the legacy Instagram feed format, still useful for cross-posting across many platforms.
  • Vertical videoVideo shot or cropped at 9:16 aspect ratio, optimized for phone-held viewing on Reels, Shorts, TikTok, and Stories.
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