Google is rolling out view counts on Business Profile posts globally, combining Search and Maps views over an 18-month window. It is dashboard-only for now, with no API access.
2026-09-12 · by Moe Ameen
Google announced on September 10, 2026, via its Small Business Bulletin, that it is adding view counts to posts on Google Business Profiles. The company called it "Google Posts Reporting" and described post view counts as "one of our most requested features yet." The count appears on each post card inside the Posts section of the Business Profile dashboard, showing how many times customers viewed that post.
The metric combines views from both Google Search and Google Maps into a single number per post, and it covers all post types — updates, offers, and events. Google says the data reaches back over the past 18 months on a rolling basis, so businesses can see performance on posts they already published, not just new ones. The feature is rolling out globally.
Two limits matter. First, it is not in the API: Google's bulletin explicitly states the feature is "currently rolling out globally, not yet available in the API," so agencies and multi-location operators can't pull the numbers programmatically yet — it is dashboard-only. Second, the bulletin reports views but not clicks, and Google has not published a precise definition of a "view" (unique viewers versus total impressions). Treat those specifics as a launch-window snapshot and confirm on Google's own pages.
The move restores something Google took away. Google's API deprecation schedule had listed post views and post button clicks as ending on February 20, 2023, with no replacement — leaving local businesses with no direct signal for whether a post was seen. This brings post-level view reporting back roughly three and a half years later.
A metric only pays off if you actually post — regularly, on-brand, and with content worth viewing. That is the gap this announcement exposes: view counts reward businesses that keep their Google Business Profile fed, and most creators and local operators post there sporadically because it is one more surface to write for. [Kompozy](/) treats Google Business Profile as a first-class publishing destination. It is one of the Direct Connect channels (via Bundle.social) that sit alongside the eight primary social platforms plus blog and email, so the same idea you produce for Instagram or LinkedIn can also land as a GBP update, offer, or event post.
Concretely: bring in a source — a video, a promo, an announcement — and Kompozy generates the whole set from one [Persona Brief](/glossary/persona-brief), including short text posts sized and worded for a Business Profile update. [Autopilot](/glossary/autopilot) then schedules and publishes on a steady cadence behind a per-post review, so your GBP never goes quiet the way it does when posting is manual. Now that Google shows which posts get viewed, you have a feedback loop: check the view counts in the dashboard, tell Kompozy what to lean into, and let it keep the profile — and your eight social platforms — supplied from the same [content pipeline](/glossary/content-repurposing). The measurement is Google's; the consistent, on-brand supply that makes the measurement worth watching is Kompozy's.
Google announced the feature on September 10, 2026, in its Small Business Bulletin, calling it "Google Posts Reporting." It is rolling out globally and shows how many times customers viewed each post.
They combine views from both Google Search and Google Maps into a single number per post, covering updates, offers, and events, with data reaching back over the past 18 months. Google has not published a precise definition of a "view," and the report shows views but not clicks.
Not yet. Google's bulletin states the feature is rolling out globally but "not yet available in the API," so the counts are dashboard-only for now — agencies and multi-location operators cannot pull them programmatically.
Yes. Google's API deprecation schedule listed post views and post button clicks as ending on February 20, 2023, with no replacement. The 2026 rollout restores post-level view reporting about three and a half years later.