Two changes to how content spreads on Instagram: a Series feature that turns Reels into episodic hubs on your profile, and new gestures that let viewers tune "Your Algorithm" while they scroll. Both are tests, and both shift what gets rewarded.
2026-07-10 · by Moe Ameen
Meta announced a Series feature for Reels on June 2, 2026, initially open to select creators who already publish serialized content on Instagram and Facebook. A series lets a creator group Reels — both new and old — so each clip becomes an episode in a larger story, collected in a dedicated hub on their profile. Viewers who find one episode in their feed or the Reels tab get an option to tap into the full series, watch the episodes in order, and pick up where they left off. It mirrors an experience TikTok has offered for a while. Meta told reporters it is exploring ways to monetize the format but did not share details.
Separately, on June 27, 2026, Instagram head Adam Mosseri posted prototypes for making "Your Algorithm" easier to reach. Your Algorithm is the existing control, available since December 2025, that lets you add or remove topics to see more or less of across Reels, Explore, and the main feed. The prototypes move those controls into the scroll itself: pulling down on the home feed brings up the Your Algorithm menu, swiping up from a Reel opens a customization prompt, and buttons beneath each Reel let you say whether you want more or fewer videos like the one on screen. Mosseri framed the goal as evolving Your Algorithm "from a setting to something that feels central to your experience on Instagram."
Both are explicitly tests. Mosseri noted that "some of this is testing now, some is coming soon, some might not work," and the Series feature is limited to select creators rather than being generally available. The most-upvoted responses to Mosseri's post pushed back with a familiar request — that the algorithm simply show more from the accounts people already follow. Treat the exact gestures, availability, and rollout timing as a fast-moving snapshot and confirm what your own account shows.
A Series is a show, and shows live or die on the ability to ship a consistent episode on a schedule without the production grinding to a halt. That is the exact problem Kompozy is built for. It is a content generation and publishing engine, so you set up a recurring format once and it produces the episodes: Persona Shorts and Persona Frames give you a talking-head or brand-templated avatar video built on the same HeyGen persona avatar, so the face and voice stay identical episode to episode, while Clipped Shorts turns one long recording into a run of vertical cuts you can drop into a series. The AI Influencer persona pool with a designated primary persona is what keeps a recurring branded show recognizable — same voice from the Persona Brief, same look from brand-exact HyperFrames templates — so episode 12 reads as the same series as episode 1. Autopilot then schedules the cadence, so the hub keeps filling on a rhythm instead of whenever you find time to film.
The algorithm-control side rewards the same discipline from the other direction. When viewers can tap "more like this" mid-scroll, the content that wins is content that stays on one clear topic, and the Persona Brief is what holds every episode to that topic and voice. And because a series shouldn't be trapped on Instagram, Kompozy publishes the same episodic run across nine social platforms plus blog and email from one queue — so the show you build for Reels also lands on TikTok, YouTube Shorts, and the rest without re-cutting each one by hand. You produce the episode once; Kompozy keeps it on-brand and ships it everywhere the format is rewarded.
Series, announced by Meta on June 2, 2026, lets a creator group Reels — new or old — into an episodic collection with a dedicated hub on their profile. Each Reel becomes an episode, and viewers who find one in their feed or the Reels tab can tap into the full series, watch the episodes in order, and pick up where they left off. It started as a test with select creators who already publish serialized content.
Your Algorithm lets you add or remove topics to shape what Instagram recommends across Reels, Explore, and the main feed, and it has been available since December 2025. On June 27, 2026, Mosseri showed prototypes that move those controls into the scroll — pulling down the home feed to open the menu, swiping up from a Reel to customize, and buttons under a Reel to say you want more or fewer like it. Those gestures are tests and may not all ship.
Not yet. The Series feature launched as a test limited to select creators, and Mosseri described the new Your Algorithm gestures as tests, saying some are testing now, some are coming soon, and some might not work. Confirm what your own account shows, since availability is changing.
Build a repeatable, on-brand format you can ship on a schedule rather than a series of one-off posts. A content engine like Kompozy produces episodic Persona Shorts, Persona Frames, and Clipped Shorts with a consistent face and voice from a single HeyGen persona avatar and a Persona Brief, keeps every episode visually on-brand with templates, and publishes the run across nine platforms plus blog and email — so a series stays consistent and reaches beyond Instagram.