After more than a year in stealth, Berlin's Solid Labs made its "AI Creative Engine" self-service on November 5, 2026 — brief the Solid Agent in a chat and it splits your real footage into scenes, writes the script and voiceover, and assembles ad variants. It makes paid ads; it is not an organic, multi-format publishing engine.
2026-11-05 · by Moe Ameen
On November 5, 2026, the Berlin startup Solid Labs opened its AI video-ad platform to all brands and agencies on a self-service basis, after running more than a year in stealth with selected customers. The timing is deliberate — the launch lands just before Black Friday and the holiday ad season. Co-founder and CTO Christoph Schütte framed the pitch plainly: "Any model can generate a video. What a brand needs is a system that knows it: its footage, its voice, its best ads."
The core product is the Solid Agent, which the company positions as an "AI Creative Engine" for performance marketing rather than an editing tool or a generic AI video generator. You brief it in plain language and it splits a brand's existing footage into scenes, writes a concept, script, and voiceover, picks and assembles the shots, and spins out variants with new hooks, formats, and languages — formatted for Meta, TikTok, and YouTube. It leans on real people, products, and places instead of purely AI-generated footage, which Solid argues reads as more credible; an onboard AI Video Generator fills only the shots you are missing. A Brand Hub, drafted from your website, holds voice and video guidelines, colors, fonts, caption styles, and a pronunciation dictionary the agent reads before writing. An Asset Library auto-transcribes and labels each scene so footage is searchable, and the whole thing targets "creative fatigue" — the company's claim that short-form ads lose impact within days and that roughly 90% of video ads never perform.
Pricing is public and self-service, with a free trial. Plans run from a Starter tier at about €299 per month for roughly 15 ads up to a Scale tier near €1,999 per month for about 150 ads, with higher Enterprise volumes available; a launch promo discounts the first month through the end of November. Solid also disclosed a previously unannounced seven-figure pre-seed round closed in 2025, led by Lucid Capital, with angels including Epidemic Sound co-founder Tom Höglund and executives from HOLY, Parloa, and Too Good To Go. CEO Patrick Prokesch previously served as chief commercial officer at Meister; Schütte is a physicist and former engineering lead at Google.
Two caveats worth stating plainly. First, direct publishing into Meta, TikTok, and YouTube ad accounts — and feeding live performance data back into production — is described as a next step on the roadmap, not a shipped feature at launch. Second, the customer results Solid cites (producing four times faster, localizing across 21 markets, 200 videos from one shoot) are the company's own numbers. Treat specifics here as a launch snapshot and confirm against solidlabs.com.
Solid Labs solves the paid-creative half of the job: feed it your footage and it manufactures ad variants for Meta, TikTok, and YouTube fast enough to beat creative fatigue. The half it leaves open is the organic one — the owned, always-on presence that earns reach you do not pay for. That is the gap [Kompozy](/) fills, and the smart move is to run both off the same shoot. The footage you hand Solid for ads, hand to Kompozy for everything else: [Clipped Shorts](/glossary/clipped-short) cuts the long takes into vertical moments and reframes each to 9:16, 1:1, and 16:9 with word-synced [captions](/glossary/caption), while the same source becomes a brand-exact [HyperFrames](/glossary/hyperframes) carousel, quote graphics, per-platform text, a blog post, and an email newsletter — every piece held to one [Persona Brief](/glossary/persona-brief) voice.
Where Solid deliberately avoids AI avatars, Kompozy adds the net-new format it won't make: [Persona Shorts](/glossary/persona-shorts), a talking-head avatar video in your own face, for the organic lane where a synthetic presenter is an asset rather than a liability. Then [Autopilot](/glossary/autopilot) schedules and publishes the full set across the eight social platforms plus blog and email behind a per-post review gate — a publishing surface Solid's roadmap is still building toward for ad accounts alone. One shoot, two engines: Solid runs your paid ads, Kompozy runs your organic content operation. For the broader context see our coverage of [Creatify Boreal](/news/creatify-boreal-launch), another footage-to-ad tool Solid names as a competitor.
Solid Labs is a Berlin AI startup whose "AI Creative Engine" turns a brand’s own footage into video ads for Meta, TikTok, and YouTube. Its Solid Agent takes a plain-language brief, splits footage into scenes, and writes the script, voiceover, and ad variants, governed by a Brand Hub that stores the brand’s voice and rules. It opened self-service to all brands on November 5, 2026.
At launch Solid’s self-service plans ran from roughly €299 per month for about 15 ads up to around €1,999 per month for about 150 ads, with higher Enterprise volumes and a free trial. A launch promo discounted the first month through the end of November 2026. Confirm current pricing on solidlabs.com.
No. Solid deliberately builds ads from a brand’s real people, products, and places and uses its AI video generator only to fill in missing shots, arguing that real footage reads as more credible than fully synthetic video. If you want a talking-head avatar presenter, that is a separate capability — Kompozy offers it as Persona Shorts for organic content.
At launch Solid produces ads formatted for those platforms, but direct publishing into Meta, TikTok, and YouTube ad accounts — and feeding live performance data back into production — is described as a next step on its roadmap rather than a shipped feature. For organic cross-platform publishing on autopilot, a generation-and-publishing engine like Kompozy handles scheduling and posting across the eight social platforms plus blog and email.