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Meta Launches "Your Algorithm" on Facebook, Letting Users Describe in Plain Words What They Want in Feed and Reels

Announced October 13, 2026, a new set of AI-powered controls lets Facebook users tell the ranking system, in natural language, what they want to see — adding and managing topics from an updated three-dot menu, with recommendations that adjust in real time. Meta says the leap is possible because large language models now sit inside its ranking.

2026-10-13 · by Moe Ameen

What happened

Meta announced "Your algorithm" for Facebook on October 13, 2026, in a company newsroom post. The feature is a set of AI-powered tools that let users tell Facebook, in their own words, what they want to see in Feed and Reels — and, per Meta, have their recommendations respond right away. Meta describes "Your algorithm" as a "dedicated space" where you can "directly add and manage the topics you want to see in Feed and Reels."

The controls live in the post menu. Meta says it has "updated the three-dot menu on every post," so from a post or Reel you can open Your algorithm, add topics to your interests or to a not-interested list, or tap "Interested" / "Not interested" — after which Facebook "may ask follow up questions for more detail." A text box lets you describe what you want more or less of in plain language rather than only reacting to individual posts. Meta frames the shift as moving away from reading signals off your behavior alone toward letting you state intent directly, and says large language models in its ranking "can incorporate the interests, context, and intent behind natural language," which is what makes an algorithm you can talk to possible.

The move is not isolated. Meta brought a similar "Your Algorithm" experience to Instagram earlier in 2026 (first launched for Reels in December 2025, then widened across Feed), and Threads has its own "Dear Algo" control for steering recommendations. On rollout, Meta said only that it is "rolling out Your algorithm" — it did not specify timing or geography, and at least one hands-on report noted the feature had not yet appeared in that writer's app, so treat it as a gradual rollout rather than live for everyone. Details beyond the newsroom post come from press coverage, so check Facebook's own settings for what is actually available on your account.

Why it matters for creators

  • Distribution fragments into millions of self-described feeds. When each viewer can name the topics they want, reach stops being one algorithm you optimize for and becomes a question of whether your content matches the interests a given person just typed in — so topical clarity, not a single viral hook, is what gets you included.
  • Being legibly "about" one thing is now a reach strategy. An LLM-driven feed that reads stated intent rewards creators whose body of work is unmistakably on a subject; a scattered account is hard for the system to match to anyone's described interests.
  • Negative feedback got sharper. A viewer can now add you, or your whole topic, to a not-interested list in two taps and refine it with follow-up answers — so content that reads as off-topic or baiting is easier than ever for people to tune out of their own feed.
  • This is an organic-ranking change, not an ads one. It affects how recommended content is matched to viewers in Feed and Reels; it does not touch your ability to publish native posts to your own audience — the distribution you actually control.
  • It is still rolling out. Meta did not confirm timing or geography and it had not reached every account at launch, so the right response is to make your content clearly topical as a habit, not to chase a feature most of your audience may not see yet.

How to act on this with Kompozy

A feed you can talk to quietly rewrites the creator's job. When every viewer can type the topics they want and the ranking system reads that intent with a language model, reach stops being "beat one algorithm" and becomes "match the stated interests of many different people." You win that by being unmistakably about your subject across a dense, varied body of content — enough distinct angles on one topic that you show up for the many ways people describe wanting it, and consistent enough in voice that each one reads as you. That is a generation problem before it is a posting problem, and it is what [Kompozy](/) is built for: a content generation and publishing engine, not a repurposing add-on. From one source idea it produces a [Persona Short](/glossary/persona-shorts) for Reels, a brand-exact [Carousel](/glossary/hyperframes), [Quote Graphics](/glossary/output-buckets), native text posts, a blog article, and an email newsletter — each governed by a [Persona Brief](/glossary/persona-brief) so the topic and voice hold across all of them.

The hedge against a feed anyone can re-tune under you is owned distribution plus topical depth. Instead of guessing what Facebook's new controls will surface, you generate a steady cluster of on-brand content on your subject and fan it natively across the eight social platforms plus blog and email from one queue, behind a per-post review gate and on an [Autopilot](/glossary/autopilot) cadence — so when a viewer tells Facebook what they want, you are already the creator who clearly makes it. For the mechanics of a user-steered [algorithm](/glossary/algorithm), see [YouTube algorithm customization with AI](/guides/youtube-algorithm-customization-with-ai) and the [Instagram chronological-feed debate](/guides/instagram-algorithm-removal-debate); for the Facebook-specific playbook, [how to work with social media algorithms in 2026](/how-to/work-with-social-media-algorithms-2026) and [how to build a brand presence on Facebook](/how-to/build-a-brand-presence-on-facebook).

Quick takeaways

  • Announced October 13, 2026: Meta's "Your algorithm" lets Facebook users describe in natural language what they want to see in Feed and Reels, with recommendations that adjust in real time.
  • The controls live in an updated three-dot menu on every post — open Your algorithm, add or manage topics, or tap Interested / Not interested, after which Facebook may ask follow-up questions.
  • Meta says the leap is possible because large language models now sit inside its ranking and can read the intent behind natural language.
  • It follows a similar Instagram "Your Algorithm" rollout in 2026 (first on Reels in December 2025) and the Threads "Dear Algo" control.
  • Meta did not confirm timing or geography and it had not reached every account at launch — treat it as a gradual rollout.

Frequently asked questions

What is Facebook's "Your Algorithm" feature?

A set of AI-powered controls, announced by Meta on October 13, 2026, that let Facebook users tell the ranking system in their own words what they want to see in Feed and Reels. From an updated three-dot menu on posts you can open a dedicated "Your algorithm" space to add and manage topics, mark content Interested or Not interested, and describe your preferences in plain language — and your recommendations adjust in real time.

How do you use Your Algorithm on Facebook?

Open the three-dot menu on a post or Reel. From there you can tap Interested or Not interested — after which Facebook may ask follow-up questions for more detail — or open Your algorithm to add topics to your interests or a not-interested list and type what you want more or less of. Meta says changes are reflected in your recommendations right away. Because the feature is still rolling out, check your own Facebook settings for what is available on your account.

What does Your Algorithm mean for creators and organic reach?

It shifts reach from optimizing for one algorithm toward matching the interests individual viewers describe. An LLM-driven feed that reads stated intent favors creators who are clearly and consistently about a subject across many pieces of content, and it makes it easy for viewers to tune out anything off-topic. The practical response is topical depth — a dense, on-brand body of content on your subject — rather than chasing a single viral hook.

Is this the same as the Instagram and Threads versions?

It is closely related. Meta brought a similar "Your Algorithm" experience to Instagram in 2026 — first launched for Reels in December 2025, then widened across Feed — and Threads has a "Dear Algo" control for steering recommendations. The Facebook launch extends the same natural-language approach to Facebook Feed and Reels.

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